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Love Aruba. Feel it back.

When you arrive with curiosity and openness, Aruba responds in kind. Discover meaningful connections with our people, culture and nature and the quiet moments that make our guests feel part of our One Happy Island.

Discover the Aruba Effect

Our newest happy updates

Discover how we're making your Aruba travel convenient and unforgettable, while helping you connect more meaningfully with our island.

Family Production 2023

Aruba Promise

Our people kindly request that our visitors consider themselves not just tourists, but guests of our island.

Autentico Aruba Culinary Festival

Autentico returns this October for another unforgettable celebration of Aruba’s culinary scene.

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Hiking with Cado de Lannoy from Salty Hikes at Seroe Colorado

Explore with myAruba

Do you want to explore Aruba? Try myAruba! The app that helps you discover places, experiences and local favorites on the island.

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Travel Requirements

Everything you need to know before traveling to and from Aruba, including the island's $20 Sustainability Fee, which supports critical infrastructure.

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More Ways to Discover the Aruba Effect

Countless Ways to Find Happiness

Next Stop, One happy island.

It's easy to see why so many guests return to Aruba year after year. Discover just a few of the many things that make our One Happy Island unlike any other destination.

Easy

Easy

Aruba has convenient and direct flights from major U.S. & Canadian cities.

Welcoming

Welcoming

We speak four languages and have more sunny days than any other Caribbean island.

Discoverable

Discoverable

We're small, safe and modern, making it easy to explore while connecting with the island.

Things to Do in Aruba

Sure, Aruba’s beaches are some of the best in the world. But look beyond the endless sun, sand, and water, and you’ll find an island teeming with experiences. From scenic hikes to stunning coves to unforgettable cuisine, Aruba will dazzle you with its offerings.

Explore the Aruba Effects below to discover itineraries written by local experts.

Select your effect

Aruba.com assets

Sun, Sand, Serenity

Your time in the Aruba Effect starts with our island’s most desirable feature - the beach. Sporting endless white sand and crystal blue water, a day on our beaches is a day well spent. Lay in the sun. Float in ecstasy. And fill up on some much-needed Aruban warmth for your trip home.

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Savor it all

With over a hundred nationalities represented on island, Aruba is filled with flavors from every corner of the globe. From the classic tastes of Europe to more exotic offerings from South Asia to fresh local seafood, Aruba is a playground for your taste buds. Just don’t be surprised if you leave with a new favorite dish.

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One With Nature

We don’t really do “indoors” in Aruba. The natural beauty of our island is meant to be experienced freely and fully under our signature sunshine. There’s no wrong way to be one with nature in Aruba but we have a few suggestions to get you started.

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One happy family

The Aruba Effect doesn’t care if you’re 5 or 50 – it’s felt by anyone who opens themselves to Aruba's magic. So if you’re looking for something that parents and kids can love equally, look no further than One happy island.

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Slow it down

Sometimes all you need is some peace and quiet to reconnect with those who matter most to you. Aruba is filled with the peaceful solace you need to slow things down and reground your relationships surrounded by breathtaking paradise.

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Instant Local

All it takes is just a few minutes on Aruba to feel like you’re a local yourself. So pull up a seat at a local rum shop or go off the beaten path to the find the best local swimming spot – either way you’ll feel like you’re home.

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Sun, sand, serenity

Xayenne Tromp

Digital Content Specialist

Aruba’s many shades of blue

Breakfast Spots

Eat a pastechi at Bright Bakery

Morning
Aerial shot of Baby Beach.

Enjoy the shallow waters at Baby Beach

Mid-day

Visit the iconic stairs at Rodgers Beach

Mid-day

Snorkel at Mangel Halto

Mid-day

Enjoy a lunch at Surfside Beach Bar

Afternoon
Shoreline of Druif Beach in Oranjestad, Aruba

Take a dip at Druif Beach

Afternoon
Shoreline of Arashi Beach in Aruba

Gaze at the Sunset at Arashi Beach

Evening
Interior of the wine cellar at Papiamento Restaurant.

Indulge in seafood at Papiamento

Nighttime

Savor it all

Xayenne Tromp

Digital Content Specialist

Support local restaurants, one bite at a time

Entrance of Linda's Dutch Pancakes at day time.

Have pancakes at Linda's

Morning

Explore at Casibari Rock Formations

Mid-day
Honoring Aruban traditions centuries-old, the Old Cunucu House Restaurant is a perfect way to enjoy homemade local cuisine and warm island hospitality in an authentic atmosphere. This charming cunucu home built 150 years ago reflect the architecture of the time, with pitched roof thick walls, and various interesting feature. The criollo menus of Aruban specialties include hearty servings of keshi yena (stuffed cheese), stewed beef, chicken and goat, and fresh local fish all accompanied with pan bati, funchi (polenta), rise, plantain and much more. The old Cunucu house also has an international menu that features pasta, steak, lamb, and veal cooked to perfection

Eat keshi yena at The Old Cunucu House

Afternoon
The Philip's Animal Garden in Aruba is for young and old.

Visit rescued animals at Philip's

Evening
Lobster dish at Quinta del Carmen Restaurant in Aruba.

Savor every bite at Quinta del Carmen

Nighttime

Your Aruba Escape

Headshot of blogger Jane Vermaas in Aruba

Jane Vermaas

Slow down and explore Aruba’s culture and natural beauty

Enjoy a breakfast at Matthew's

Morning

Pay Bubali Bird Sanctuary a visit

Morning

Arikok National Park awaits

Mid-day

Lunch at O'Neil Caribbean Kitchen

Afternoon
Aruba Mural Tours San Nicolas.

Get inspired by Aruba Mural Tours

Afternoon

Take a dip at Rodgers Beach

Afternoon

Time for a local dinner at Zeerover

Evening

Happy Kids, Happy Vacation

Jennifer Richardson

Your entire family will make memories that last a lifetime

Have a nice breakfast at Salt & Pepper

Morning

Have fun at Butterfly Farm

Morning
Ostrich Farm

Make friends at the Aruba Ostrich Farm

Mid-day
Taco, margaritas and people

Lunch time at Lola Taqueria

Mid-day

Let's go for a climb at Hooiberg

Afternoon
Family having a visit at the donkey sanctuary in Aruba

More friends at Donkey Sanctuary

Afternoon
Aerial shot of Baby Beach.

Time to relax at Baby Beach

Afternoon
People standing in front of Saco di Felipe store in Aruba.

Eat local dinner at Saco di Felipe

Evening

Slow it down

Jennifer Richardson

Enjoy moments of luxury, relaxation and indulgence

Breakfast is served at Windows on Aruba

Morning

Treat yourself at Kay's Fine Jewelry

Mid-day

Explore the island with De Palm Tours

Afternoon
outdoor dining on the sand.

Wine and dine at Pure Ocean

Evening

Enjoy a relaxing massage at Eforea Spa

Afternoon
Aerial shot of the Tranquilo Charters boat in Aruba's clear blue waters.

Sail with Tranquilo Sailing Charters

Evening
Interior of the wine cellar at Papiamento Restaurant.

Dine at Papiamento Restaurant

Evening
Interior of the casino at The Ritz-Carlton Aruba.

Try your luck at Ritz-Carlton Casino

Nighttime

Instant local

Picture of www.aruba.com itinerary author Glendeline Maduro

Glendeline Maduro

Explore Aruba solo, one unforgettable experience at a time

Breakfast at Santos Coffee with Soul

Morning
Sideview of the Fort Zoutman tower in Aruba

Soak up some history at Fort Zoutman

Mid-day
Sideview of the Fort Zoutman tower in Aruba

Take an Aruba E-bike tour

Afternoon
Fishermen on the Hadicurari Pier Fishing

Relax on Hadicurari Beach

Afternoon

Enjoy lunch at Hadicurari Restaurant

Afternoon

Hit the waves at Armando's Kite Shack

Afternoon
Dining area of the BLT Steak Restaurant at The Ritz-Carlton Aruba.

Dinner time at BLT Steak

Evening

Highlighted Events

#TheArubaEffect

UGC Collection YHP page update

Vanita Jagnarain

#Aruba, you had me at hello! #OneHappyIsland 🌴🌞🌴🌞🌴

@autobryan

It was a day filled with the things I love with the people I love #revsbreakfastsandwich #biking #beachvolleyball #mybits #aruba #happylittleisland

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect

TRIP PLANNER

myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning

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