Hyatt Regency Aruba was hosting the Hyatt Masters, which as I understood, the top sales people and their respective GM's were rewarded an all expense paid vacation to Aruba,and this was one of the celebrations.
This is done quite a bit with incentive groups coming to the island.
It would be done once it's requested and they're willing to pay for it.
I've even seen it at weddings on the beach.
Bryan Morris