You should have no hesitation about spending a delightful time in Aruba. Yes, there are high rise (as well as low rise) accommodations. Yes, you will see McD's; Dunkin' Donuts; and a few other "American" chains. But...for a pleasant, relaxing vacation with the kids...you can't ask for a better place. What is the main attraction for us....besides the weather and the accommodations? The PEOPLE. The people of Aruba are warm, friendly, folks who like to please and know how to treat guests.
The beach at the Radisson (Palm Beach) is the nicest (my opinion) on the island. The rooms at the Marriott are the largest (my opinion).
Aruba is a wonderful place for a relaxing vacation. (Everyone's opinion!!! )