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Morris had just been hired as the new CEO of a large high tech
corporation. The CEO who was stepping down met with him privately
and presented him with three numbered envelopes... #1, #2, & #3.
"Open these if you run up against a problem you don't think you
can solve," the departing CEO said.
Well, things went along pretty smoothly, but six months later,
sales took a downturn and Morris was really catching a lot of
heat. About at his wit's end, he remembered the envelopes. He
went to his drawer and took out the first envelope. The message
read, "Blame your predecessor."
Morris, the new CEO called a press conference and tactfully laid
the blame at the feet of the previous CEO. Satisfied with his
comments, the press -- and Wall Street -- responded positively,
sales began to pick up and the problem was soon behind him.
About a year later, the company was again experiencing a slight
dip in sales, combined with serious product problems. Having
learned from his previous experience, the CEO quickly opened the
second envelope. The message read, "Reorganize." This he did, and
the company quickly rebounded.
After several consecutive profitable quarters, the company once
again fell on difficult times. Morris went to his office, closed the door
and opened the third envelope.
The message said, ..."Prepare three envelopes."
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