Rum Reef is located where the old Esso Club used to be between Baby and Rodgers Beaches. You'll find a nice little bar here, snacks, a convenience store and a local craft gift shop. There is also the JADS dive shop where you can work out your diving trip, get snorkle equipment and so on. Friendly people here for sure.
It's nice to have this place so close to Baby Beach, so that you can pop in for cold drinks and such.
Photos at: http://bentpage.wordpress.com/2011/0...um-reef-aruba/