CHAPEL HILL, N.C., Jan 10, 2012 (BUSINESS WIRE) -- While the travel industry is forecast to make small gains in 2012, the CEO of Divi Resorts says his company is poised for an exceptional year. "Keeping our inventory fresh and exciting has proved to be the right growth strategy," says E. J. Schanfarber. "We were well above projections in the past two years and have recommitted those dollars to our properties to enhance the vacation experience for our guests." The investment in facilities was most significant in Aruba, home to half of the Caribbean resort company's operations. A major revamp there is wrapping up that employs sophisticated design, heightened convenience and expanded dining, shopping and entertainment options.
Divi Resorts, the largest brand presence on Aruba -- including five properties, 1170 units, casino, shopping bazaar, golf course and the most beachfront footage of any operator in Aruba, made improvements to entice an even greater share of the island's annual 1.5 million tourists. The casino and retail complex is in the last stage of a dramatic modernization and expansion, and now includes a 4000 square foot ballroom aimed at the meetings and conventions sector. The company also set its sights on locals. "We've designed our casino and shopping mall to be a premium and repeat destination for residents and visitors alike," says Schanfarber.
The Alhambra Casino is expanding with more than 100 additional slot machines and 30 percent more floor area to become the largest casino in the Druif Beach area. The adjoining Shops at Alhambra will likewise be the area's biggest shopping draw when it opens in February. Ninety percent of the tenants are new, selected to provide more varied diversions, from souvenirs and high fashion apparel to a cigar and wine jazz bar and multiple dining establishments. One hundred fifty new parking spaces are ready for the expected increase in visitors.
At Divi Village Golf & Beach Resort, a new 12,000 square foot lobby is open, the finale of a two-year project to totally refresh the decor and upgrade the amenities of the resort's four low-rise buildings. The freestanding structure, conceived to integrate the four buildings with the nearby golf villas, now provides a centralized and ample welcome and service locale for the combined 400 guest quarters. "Our goals were to create an exciting first impression and streamline check-in to get guests quickly on their way to a great vacation," says Schanfarber.
"We had an amazing year in Aruba," said Schanfarber. "Our expectation is for these latest expenditures to keep us headed upward in 2012."
Pelican Pier at sunset with a bucket of Brights!
Sunsets at Bunker Bar
LG Smith Steakhouse, Windows on Aruba,
Thanks for the update ArubaLisa....cannot wait to see all the new shops next to the casino. Just came back in November and they were working non-stop even in the evening to get this up and running. This will be a great update for the people in the low rise section who may not want to venture downtown or to the highrise section, very convenient and exciting! Can't wait to see it, now lets just hope They put Dunkin Dounuts back
"...Also opening later in January, the Alhambra Mallís lovely cluster of more than a dozen dining and shopping outlets including a food court featuring Subway, Dunkiní Donuts and Little Caesars Pizza with air-conditioned indoor or tropical outdoor seating, a mini market, The Lazy Lizard gift store, Fusion, a stylish Jazz & Cigar Wine Lounge, and Ginger, Diviís own famed Asian-Fusion restaurant, serving eclectic, exotic dishes in a chic and contemporary setting. The mall is open from the early afternoon to late in the evening. ..."