i was just going to give it a LIKE, but ya know.....
Originally Posted by act1966
Oooh! I know the answer to this one! We have to go waaaay back to my university days (before the internet was a "thing" and it was still AARPANET and IRC)... my first course in site design (which were really just bulletin boards back then) --> likes were originally designed to highlight something of interest to an individual on a bulletin board that they think some of their peers might be interested in - domino effect for directing traffic to topics/ideas - especially in science arenas.
It was the precursor to full-blown reviews on sites like Amazon which, sadly, in a lot of instances, are now rigged.
I watch the "likes" certain users give to a post because I find we share the same interests.
The user associated tally/ledger was an indication of how discriminating a user would be, Judicious use can be an indicator that the person thinks something is really worth looking at.