We never saw a fare lower than $960 PP for our trip in Jan./Feb. We spoke to two friends from Boston who scored Jet Blue in the $400-$500 range in the summer. I guess that price wasn't available for too long.
Our favorite place on the island, is the great beach at the Boca Grandi. The water is the best, and its very quiet.
Sadly, The airlines know that Aruba has an enormous amount of timeshare owners, which have Sat. to Sat. or Sun. to Sun. arrival and departure dates. They are really capitalizing on this situation. Its possible to arrive a day early and leave a day late, but then you loose what you save on the tickets in hotel prices. Its a catch 22 situation. ,,,,,,,Sadly,,,,,,,