It seems this article is written from the view of Aruba Tourism authorities.
Are there large renovations, new projects or new hotels are on the horizon?
In addition to the island-wide resort renovations, Aruba has new hotels in the works. The city of San Nicolas continues to be a large focus for ATA and the government, as it continues to evolve as a cultural center, with new museums slated in the coming years.
IMO, before investing into such big projects like San Nicholas, it would be wise to find out what tourists actually think and want. A survey would be helpful. Maybe a questionnaire to find out where the tourists come from, if they are first-time visitors or repeat visitors, what they love about Aruba, if they would be interested in hotels and resorts located in San Nicolas or if they fall in love with the Aruba as it is/was with it's natural beauty etc.
Just a thought...