For me the colder the beer, the faster I drink it. Once a beer is warm, I tend to sip it slowly and don't enjoy it much. Like I went to Pizza Bob my first night every trip, I order a Pizza to go and a pint while I'm waiting. The mug was chilled but the Baslashi was not as cold as I would like it so I drank it slow. At home I put the beer in the freezer and keep it there before it starts to freeze. Yes I like it ice cold! Funny thing though I'm not much of a beer drinker but if it is ice cold, I will drink it..