with comments from minister oduber and frits israel
One logo for worldwide promotion Aruba
28 Apr, 2010, 08:58 (GMT -04:00)
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Tourism-minister Otmar Oduber talking to an Austrian journalist at the opening of Aruba Meets Europe. The journalist is wearing a T-shirt with Aruba’s new logo.
ORANJESTAD — During the opening of the annual conference for European traveling representatives yesterday, it was announced that from now on Aruba will have one logo for the island’s promotion as tourism destination.
Participants of the conference Aruba Meets Europe were given the primeur. Moreover, Aruba Tourism Authority (ATA) had distributed T-shirts with the new logo – that had been tested extensively beforehand. The logo will officially be used with all tourism promotion starting June 1st. Positive notes had already been heard at the Renaissance Convention Center. Arjen Lutgendorff of Travel Agency Actueel from the Netherlands had responded enthusiastically on the design: “The blue stands for the sea, and the star comes from the flag. It is a simple, but powerful logo that one could easily remember.”
In addition to the presentation of the new logo, the participants were also informed how Aruba intends to attract more tourists. “For the coming year, the government has doubled the budget for tourism to three million florins”, the Minister of Tourism, Labor and Transportation, Otmar Oduber (AVP) announced during the opening speech.
With this money, the Minister hopes to welcome more tourists from Europe.
“Until now, most of the tourists come from North America. However, that must change. Europe is currently a good market. The euro is strong, so the tourists have considerable money which they could spend on Aruba.” In addition, European vacationers stay approx. two weeks on the island – compared to the seven days by the Americans. More than 23,000 European tourists had visited Aruba during the first quarter of this year. This is an increase in comparison to 2009 – when there had been more than 18,000 visitors. “My vision is there should be a balance between economical growth, social infrastructure and the natural sources. Aruba is a beautiful country to live and a beautiful country to visit. That should not change”, the Minister, emphasized yesterday.
The beaches of Aruba will still receive a lot of attention in the promotion, marketing manager Frits Israel of ATA explains. “It is important there are safe and clean beaches, so that tourists around the world will rather choose Aruba as holiday spot abroad.” Meanwhile, Aruba has received the international qualification Blue Flag for three beaches. Israel states that in due course this will also apply for other beaches. For that matter, Aruba is not specifically targeting for Europe tourists when it regards Blue Flag. Israel: “However, tourists from these countries are the most environment-minded. Without the Blue Flag, they would not be in a rush to visit the island.”