Big jump in the South American market.
Aruba Tourism Authority Reports 2014 Tourism ResultsNEARLY 10 PERCENT INCREASE IN STAY-OVER ARRIVALS
ORANJESTAD, Aruba, Feb. 23, 2015 /PRNewswire/ -- The Aruba Tourism Authority (ATA) reported total arrivals in 2014 increased by 9.5 percent, as compared to the same period in 2013. This global growth included a 3.7 percent increase in arrivals from the U.S. market, 26.8 percent increase from the South American market and a 4.1 percent increase by the European market.
With 1.07 million stay-over visitors overall in 2014, Aruba made history -- as the previous record for annual stay-over visitors in Arubawas 9,79,256 in 2013, followed by 903,934 in 2012.
"2014 was a monumental year for Aruba and we could not be prouder of what our island has accomplished," said Ronella Tjin Asjoe-Croes, CEO of ATA. "Tourism is the heart of our economy, and the dedication and perseverance of our happy locals combined with our always-improving product ensures Aruba remains a thriving tourist destination."
Aruba's hotel sector showed significant growth last year. Average room occupancy increased 1.7 percentage points, from 77.6 percent in 2013 to 79.3 percent in 2014. ADR increased by 18 percent, while RevPar increased by 20.6 percent.
In addition to receiving more visitors, Aruba saw an increase in their spending in 2014. Tourism receipts increased in Q1 and Q2 by 4.9 percent, and by 7.6 percent in Q3, as compared to the same periods in 2013.
"The ATA along with our on-island and in-market partners all make a concerted effort to showcase Aruba's differentiating features, beyond our award-winning beaches and constant sunshine," said Otmar Oduber, Minister of Tourism, Transportation, Primary Sector and Culture. "We are pleased to see our visitors indulging in our world-class restaurants; enjoying our diverse range of land, sea and air activities; exploring our cultural centers, Oranjestad and San Nicolas; and shopping at leisure."
Aruba remains one of the most revisited destinations in the Caribbean, with more than half of all visitors returning year after year.
For more information on the One happy island, visit www.aruba.com. Engage with Aruba via social media atwww.facebook.com/ArubaFans or @Aruba on Twitter.