Broadway, TV, and film actress Anna Berger has vacationed annually on Aruba with her husband, Bob Maletsky for 25 years, sharing two weeks of their life every August with their extended family at the Aruba Beach Club. Anna has shared her memoirs of friendships and working with some the greatest names in show business history by performing her one-woman show, “Absolutely Anna” which she also authored, on past occasions.
This year, Anna treated ABC members to a special screening of a new documentary by Aviva Kempner, in which she appears, dedicated to one of the most influential figures in radio and early television, Gertrude Berg. “Yoo-Hoo, Mrs. Goldberg,” takes its title from the opening line of the historic radio and television show “The Goldbergs,” which Gertrude had also written and produced, as well as playing one of the most beloved figures in media for over 25 years, Molly Goldberg.
The story of Gertrude Berg, born Tilly Edelstein in Harlem, New York City, and her remarkable success in creating the “family sitcom” genre of entertainment is also a march through world history. The radio show “The Rise of the Goldbergs” debuted just after the stock market crash in 1929, and quickly became the second most listened to radio program after “Amos & Andy” through the Depression Years and WWII. It is remarkable to contemplate that a survey conducted during the 1940’s revealed Gertrude Berg to be the second most popular female figure in the U.S, second to Eleanor Roosevelt. However, Gertrude held the position of the highest paid woman in the nation, garnering a salary of $2,000 per week for her radio program alone, not to mention the enormous number of product endorsements and earnings from taking “The Goldbergs” on a highly successful live tour.
Gertrude persisted in seeing “The Goldbergs” established on television in January of 1949, after initially facing skepticism from CBS network executives. She was awarded the first Emmy award for Best Actress in 1950. A highly successful 5-year run of the show was marred by her TV husband, Phillip Loeb, long a union activist for actors, being branded a communist by the Un-American Activities Committee, which prompted Gertrude to defy sponsors when they wanted him fired after he was named in the notorious “Red Channels.” Anna had made her TV debut on “The Goldbergs” and was a close friend of Phillip Loeb, who she describes as her mentor; she was featured in the documentary for her memories of that time.
Finally, after Gertrude exhausted every option, “The Goldbergs” continued without Phillip Loeb, who went on to commit suicide; this story was reenacted in the famous 1976 film starring Woody Allen “The Front.”
The fascinating story of one of America’s most talented and influential media personalities from the 1930’s to the early 60’s is an admiring chronicle of her genius and accomplishments, which have been mostly lost on present generations. Aviva Kempner expresses her delight in seeing episodes of “The Goldbergs” have been packaged by the UCLA Film and Television Archive and issued on DVD, so viewers can enjoy Gertrude’s talent as well as witnessing some of the greatest performers in film and television often making their debut on the show.
A roomful of ABC members were most grateful to Anna for sharing this trip through history with them on Wednesday afternoon, punctuating the documentary with some anecdotes of her encounters with the personalities depicted on the screen.
Story courtesy of The Morning News
