To Address Growing Trend for More Diverse Vacation Experiences, Aruba Offers One Cool Programs Serving Up Culture, Cuisine, Golf, Spa & Much More!

Adding Incredible Value & Offering Thousands in Savings, Aruba’s Lineup of Customized Programs Are Loaded With Great Deals on Attractions & Services!

Always an industry innovator, Aruba, the island where happiness lives, is proud to announce an extraordinary lineup of One Cool programs that offer more than just beachside lounging. With a growing demand for diverse vacations that offer more culture, culinary, golf and spa components, Aruba, answers the growing trend with its One Cool roster. With programs that invite visitors to participate in tailor made experiences, highlighting distinctive talents and adding value to getaways, the five innovative One Cool programs include One Cool Culinary and Culture, One Cool Adventure and Nightlife, One Cool Golf and Spa and the hugely popular One Cool Family Vacation and One Cool Honeymoon. Each distinct travelers unique interests are addressed with Aruba’s One Cool programs offering thousands of dollars in savings on a bevy of attractions and services all year long and, best of all, it’s completely free!*

The Caribbean oasis offers customized vacation programs that allow travelers to discover an Aruba filled with distinct charms, rich cultural experiences, luxurious spas, championship golfing, first-class cuisine and that is just the tip of the Aruban iceberg. Each of the One Cool programs is available at most of Aruba’s incredible hotels and resorts and includes a welcome drink and gift and a One Cool Card offering savings of over $1000 on various island activities including water sports, dining, sightseeing, car rentals and much more.**

Below are details highlighting each of Aruba’s exciting One Cool programs:

The One Cool Culinary and Culture Program
Offering visitors a new perspective of Aruba, this program gives inquisitive travelers a cross-cultural experience and an insight into Aruba’s diverse background and fascinating culture. The program includes, but is not limited to:
- Culinary courses where visitors cook island dishes taught by local and international chefs.
- “Bon Bini” Festival featuring folkloric dancing and local cuisine.
Naturalist adventures with a tour of the Butterfly Farm and nature walks through Aruba’s Arikok National Park, highlighting indigenous flora and fauna.

The One Cool Golf and Spa Program
Enjoy a beautiful round of golf at Aruba’s scenic 18-hole Robert Trent Jones-designed Tierra del Sol Resort and Country Club or visit The Links at Divi Aruba, a challenging nine-hole course featuring tropical lagoons and holes over water. Then sit back and get pampered at one of Aruba’s full service spas. Aruba’s spas pamper with therapeutic body treatment, exotic herbal wraps, scrubs, and other relaxing treatments available at a number of luxurious facilities. The program includes, but is not limited to:
- 15% discount at Ventanas del Mar Restaurant at the Clubhouse, beautifully situated on the lush green fairways, when paying for a round of golf at Tierra del Sol Resort and Country Club.
- 10% off green fees at Aruba’s brand-new The Links at Divi Aruba, an idyllically landscaped nine-hole golf course.
- A 50-minute full body massage at the Mandara Spa at the Marriott Resort & Aruba Ocean Club using Mandara’s special blend of aromatherapy oils and a 45-minute body scrub using mineral-rich sea salts.

The One Cool Adventure and Nightlife Program
To satisfy the adventurer within, there are an abundance of sports and tours available including windsurfing, diving, sailing, horseback riding, SNUBA, 4×4 safaris and more. When evening falls its time for travelers to experience award-winning nightlife at many of Aruba’s hotspots and cafes where night owls will enjoy live music, drinks, shows and great atmosphere. The program includes, but is not limited to:
- 20% off per couple for an Atlantic Submarine Tour, a Seaworld Explorer Tour or a Rhino Rider Water Safari.
- Experience rugged Aruba with 15% off a jeep safari from Wix Tours.
- At Aruba’s famous Carlos N’ Charlies, walk right in, pay no cover and enjoy a free welcome shot.

Aruba also offers two uber-popular One Cool programs that have had visitors buzzing for years, the One Cool Honeymoon and One Cool Family Vacation programs.

The One Cool Honeymoon Program (OCH)
Aruba’s One Cool Honeymoon program is a hit among Aruban-bound lovebirds who have just tied the knot. As one of the most coveted honeymoon destinations in the world, Aruba continues to improve its product offering the finest in honeymoon vacation packages. With the OCH, upon arrival, newlyweds receive a complimentary bottle of champagne or wine in their room, a souvenir gift from their resort, a value card offering thousands of dollars in discounts throughout the island, and a FREE night stay on a return anniversary visit, making this program a bona fide don’t miss! Additionally, the OCH program compliments the first-ever online destination bridal registry which is a destination first that offers friends and family of couples tying the knot the chance to give a completely unique and memory-filled wedding gift, the honeymoon. From hotel stays in Aruba’s finest resorts to sunset sails and candle-lit dinners, by just logging onto to http://bridal.aruba.com the first-ever destination bridal registry will offer options to fit every newlywed fantasy.

The One Cool Family Vacation (OCFV)
With Aruba’s safe environment and near-perfect weather, the island has become one of the most popular Caribbean travel destinations for families. The One Cool Family Vacation, available April 1 through September 30, 2005, offers discounts on various attractions, meals and shopping as well as the very popular ‘kids-eat-free’ feature at many participating resorts.

“We are very proud of the exceptional roster of One Cool programs Aruba offers in 2005,” said managing director for the Aruba Tourism Authority, Myrna Jansen. “We recognize that today’s travelers want and expect more from their vacation experience. Visitors want to feel immersed in the culture of the destination they are visiting be it by learning how to cook traditional dishes or enjoying a day at the spa. The five distinctive One Cool offerings not only give travelers the chance to experience activities designed and customized for their interests, but also, the programs add value to vacations by offering incredible savings.”

For more information on Aruba’s One Cool Programs please contact the Aruba Tourism Authority at 1-800-TO-ARUBA or visit http://www.aruba.com/coolprograms/