Aruba is First Caribbean Destination to Create New Facebook Connect Application

Caribbean destinations are usually equated with perfect sunny weather, sandy beaches and the opportunity to completely disconnect from technology. However, Aruba has broken free of this norm and built a resource to develop an impressive online community through Aruba.com and the new Facebook Connect application. Aruba, the island of 90,000 friends you haven’t met yet, is dedicated to building relationships with friends and visitors online through its virtual community. In fact, Aruba is the first Caribbean destination to create this type of online networking community utilizing Facebook Connect and online profiles.

Facebook Connect lets users share information from their aruba.com profile with their Facebook profile. The reviews, ratings and updates one posts on Aruba.com can be transferred to Facebook profiles, creating excitement about Aruba encouraging their network friends to join the unique online community on aruba.com. Facebook Connect allows Facebook users to read their friends’ first-hand feedback, learn about Aruba’s offerings and provides details about attractions and hotels.

“Adding the Facebook Connect application to Aruba.com heightens the effectiveness of our social networking activities, as new community of past visitors can share their first-hand experiences with the click of a button,” says Myrna Jansen, Director of Aruba Tourism Authority. “Friends are a major component of our marketing and advertising campaigns, so connecting with Facebook friends is a natural way to tout our island of perfect weather, pristine beaches and 90,000 friends you haven’t met yet.”

Aruba has been an innovator in using online sources for its visitors; just a few years ago it stepped up as the first provider of an online destination bridal registry which remains at the top of its game. Additionally, a re-invented website launched in March 2009 that melds social networking with the latest, most comprehensive island information combined with a dynamic commercial booking engine. Facebook Connect is a major step forward in creating a virtual community of friends of Aruba, the island of 90,000 friends you haven’t met yet.

To become a friend of Aruba online, visit www.aruba.com and click the Facebook Connect button on the home page to share information with your personal Facebook profile.