Aruba Tourism Authority Appoints M. Silver Associates As Agency Of Record In North America

The Aruba Tourism Authority (ATA) is pleased to announce the appointment of New York- and Florida-based travel and tourism public relations firm M. Silver Associates as the new agency of record for North America.

After a multi-stage Public Relations review process, which culminated in a visit to New York City to personally meet with the finalist agencies, M. Silver Associates was selected to handle the PR efforts for Aruba, effective August 2008.

M. Silver Associates will work closely with ATA to develop a PR strategy for Aruba to differentiate the destination from its competitors.  The agency will be charged with generating publicity and raising awareness of Aruba’s key offerings in the U.S. and Canada through media relations with both new and traditional media, as well as special events, promotional activities and experiential marketing concepts.  In conjunction with a new branding campaign also launching this year, M. Silver Associates will be promoting the destination’s new image and advertising campaign along with the launch of ATA’s new Website, which is scheduled for fall 2008.

“Aruba is very pleased to have M. Silver Associates on board as part of our team,” said Edison Briesen, Minister of Tourism & Transportation.  “Their strong reputation as tourism industry experts will be a key asset for us as we launch our new brand campaign, and we look forward to building increased awareness and positive publicity for Aruba over the next few years.”

“Competition in the tourism industry is global and fierce, and ATA is very excited to work with M. Silver Associates to generate increased awareness of the destination and all of the enriching experiences Aruba has to offer travelers,” said Myrna Jansen-Feliciano, managing director for the Aruba Tourism Authority.  “We interviewed many strong contenders for this position, but ultimately felt that M. Silver offered the right team chemistry, strategic insights, creative ideas and global perspective that we were seeking, and we look forward to a very successful partnership.”

For more information on Aruba, please visit online at www.ARUBA.com or call 1.800.TO.ARUBA.