Bringing its One Happy Island message to ExCel in a convoy of branded London

Oranjestad, November 7, 2007.The Aruba Tourism Authority launched its 2006 winter advertising campaign today, by bringing its One Happy Island message to ExCel in a convoy of branded London taxis.

The three-month campaign, worth around £70,000, includes 75 London cabs, as well as travel trade and consumer travel magazine advertising. The artwork depicts Aruba’s pristine white sand beaches and a beaming Aruban bathing lovely with the tag line; The happiest island in the Caribbean, Just a few smiles away.

According to Minister of Tourism & Transportation, Edison Briesen, “We are enthusiastic to move the UK market forward as I believe Aruba is a perfect destination for UK visitors and this new campaign will boost our efforts in getting the job done”.

Joanna Freezer, UK representation manager for the Aruba Tourism Authority commented: “Our campaign theme is a reworking of successful UK 2004 promotional activity that saw winter season traffic increase by 30 per cent on the previous year.”

Pictured from left to right, some of the Aruban delegation exhibiting at this year’s WTM include:
•David de Smit, Renaissance Aruba Resort and Casino
•Marco Becker, Director, K.E.I.S & Caribbean Resorts
•Sander Langeveld, Sales Manager, Interreps
•Lydia Haveman, Director, Interreps
•Amy Ras-Speyer, Director of Marketing for Europe and Latin America, AHATA
•Frits Israël, Marketing Director, Aruba Tourism Authority
•Humphrey Vrolijk, Area Director Europe, Aruba Tourism Authority
•Edgar Roelofs, Manchebo Beach Resort & Spa

According to Myrna Jansen-Feliciano, ATA’s Managing Director, “This campaign, in addition to the other marketing promotions Aruba has going on in the UK, will surely be effective to fill up the two charters scheduled for 2007.

Starting May 08 to October 23, 2007, First Choice will start an additional charter flight from the UK to Aruba from Manchester International Airport. This will be the second charter flight from First Choice; the original charter flight leaves from London Gatwick Airport.