In addition to being one of the most popular islands to visit in the Caribbean, Aruba ranks the most popular digital destination in the Caribbean – according to Caribbean & Co., an expert source on Caribbean lifestyle and luxury brands.
Caribbean & Co. reports the One happy Island of Aruba ranks No. 1 of 35 Caribbean islands for overall “destination marketing index 2015” and No. 1 of 10 Caribbean islands for Instagram reach, boasting 23,000 followers, double its runner up. The marketing index ranking was derived by a proprietary weighting of various data, including social media followings, website inbound links, 3rd party rankings and more.
“Caribbean destinations like most throughout the globe spend millions each year to attract new and returning tourists to the region. Many of the marketing campaigns are via traditional television and print media, but we are starting to see more marketing activity online,” reported Ursula Barzey, founder of Caribbean & Co.
The Aruba Tourism Authority (ATA), who welcomed a record 1.07 million annual stay-over visitors to Aruba in 2014, attributes much of the island’s success to digital marketing.
“Our commitment to strategic and savvy digital marketing directly impacts Aruba’s GDP, which is more reliant on travel and tourism than any other nation, relative to size, in the world,” said Ronella Tjin-Asjoe Croes, CEO of ATA. “Aruba’s target audience visits more than 20 websites before booking their vacation, so it is essential for us to maintain a presence throughout that process with a timely, persuasive message at each stage. By engaging the best strategists and leveraging targeted technologies, we can ensure our marketing dollars are spent effectively against desired consumers in-market for vacation travel.”
Solidifying its positioning as the most digitally innovative DMMO, the ATA recently launched The Happiness Builder – a content-rich planning experience where travelers can explore nearly 100 videos featuring adventure, relaxation, romance and cultural activities in Aruba, before creating a personalized “Shortcut to Happiness” video that can be easily shared socially. Create a shortcut on aruba.com/shortcuts
The Digital Marketing Index for 35 Caribbean Destinations was created by Caribbean & Co. to determine which tourism boards from the region were more successful with their online marketing efforts. The ranking was finalized after researching and analyzing publicly available including: Date Website Domain Created, Domain Authority, Page Authority, Number of Inbound Links to Website Domain, Number of social media fans/followers across six major channels including Facebook, Twitter, Instagram, Pinterest, Google Plus and YouTube, as well as 3rd party rankings via Alexa and SimilarWeb. To view the full ranking for all 35 Caribbean destinations (which will be repeated annually), visit: http://www.caribbeanandco.com/digital-marketing-index-2015-for-35-caribbean-destinations/