MANGO, which opened its first store in 1984 on Barcelona’s Paseo de Gracia, is Spain’s second largest exporter of women’s fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent the calling card for the brand, by creating a dynamic atmosphere in accordance with the personality of its customers. MANGO now has more than 2,700 retail outlets in 109 countries.
The menswear brand was created in 2008 to offer men a contemporary and modern range of men’s fashion. Its style is based on updating the classics by giving them the required touch of fashion, adapting the trends to a simple, everyday and urban style.
Today, the menswear brand has several lines in its stores to cater for the needs of its customers. A smart casual line with everyday garments aimed at a more mature and urban target market, and a casual line, with modern and youthful garments perfect for the weekend. We also have the Tailored line, with suits in different styles, cuts and prices; the trend line, offering more fashionable garments; and a more youthful denim line (Blacksmith). In sportswear, the Performance line is divided into a training section and a running section.
MANGO has entered the children’s universe by launching its MANGO Kids clothing brand, aimed at boys and girls aged 3 to 14. The new collection, which has the same brand positioning as MANGO, has been created with the same vocation to offer quality fashion at an affordable price.
Launched in Autumn/Winter 2013, the children's clothing line includes both basic garments and more on-trend garments, and also adapts some of the best-sellers from the women's collection for girls: the so-called “mini-me”. The collection also includes accessories, footwear and underwear.
VIOLETA by MANGO
Launched in 2014, Violeta by MANGO is the new MANGO line which offers fashion to young women from size 40 upwards with a clear and simple message: “It suits me and I like it”.
The secret to this new project lies in the care taken in the technical pattern details from size to size and in being able to offer a high quality collection for any moment of the day, aimed at a modern and demanding woman who wants to feel attractive, sexy and fashionable.
Consequently, the aim of Violeta by MANGO is to dress a young target market in sizes 40 to 52 with garments designed to be comfortable, feminine and modern.