Aruba is proudly hosting the Caribbean’s largest vow renewal ceremony on the world-famous Eagle Beach on August 8th – where lovebirds from around the globe can “renew your I Do’s” as the sun sets.

Aruba is known for its big romantic gestures. In 2013, the One happy island warmed the hearts of NYC residents and visitors with a pop-up, heated beach in the middle of Times Square – offering hourly giveaways and an unforgettable vow renewal experience. For the past two years, Aruba has partnered with the Empire State Building to surprise Valentine’s Day newlyweds sharing “I Do’s” atop this iconic building with luxury honeymoons.

As Aruba continues to seek an increased share of romance-specific travel, whether for weddings, honeymoons or couples retreats, the destination prepares for its grandest international gesture yet – a massive, yet chic, vow renewal ceremony on the world’s No. 3 beach, Eagle Beach. A true global effort, couples from all countries will be invited to participate in this romantic affair.

“Save the Date” Activation Details:

· Theme: “Renew Your I Do’s in Aruba”
· Date: Tuesday, Aug. 8, 2017
· Location: Eagle Beach, the No. 3 Beach in the World/Diagonally across from Screaming Eagle
· Time: Sunset (5:30-7:30 pm)
· Dedicated Hashtag: #ArubaIDo
· Ambiance: Inspired by real Aruba weddings, with help of wedding planner Lissy Lampe. Live music and art displayed to create a chic atmosphere
· Attire: Participants are encouraged to wear white with pops of Caribbean colors (flowy linens, khaki pants, maxi dresses, sundresses, etc.)
· F&B: Champagne + Hors D’oeuvres provided on-site
· Transportation: ATA to partner with tour operator on complimentary shuttle service to/from hotels and Eagle Beach (meet in lobby at approximately 5:00 pm)
· Cost: Complimentary for all guests
· Details:

Tentative Run of Show:

· Guests arrive on Eagle Beach via transportation service (or walking from hotel)
o Sign-in-desk: asked to sign photo release form and write their contact info for follow-up event images/footage
· Attendees invited to enjoy Hors D’oeuvres and champagne before the ceremony starts
· Photo Booth will match the romantic theme – and include a large archway that is draped in linen fabric and branded with Aruba Vow Renewal signage.
· 6 pm: MC opens the event
· Ceremony takes place (simple vow renewal script)
· Ceremony concludes and encourages guests to engage via #ArubaIDo.
· Announce when busses will depart. In the meantime, it’s a party – hora loca style!