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This logo will be used for the celebration of 35 years ATA Europe. This image can be used in hippo (choose the 16:9 ratio)

05 Mar 2019

Aruba Marks 35-Year European Milestone

A marketing milestone is being marked by the Dutch Caribbean of Aruba as it celebrates 35 years of promoting the destination in Europe.

The period has been a major success story for the island, opening up new markets to supplement its original core business from North and South America.

In the UK for example, where the island has been promoted for almost two decades, visitor numbers have grown from around 2,000 to five figures. Once seen only as a stopover destination for travellers en route to or from South America, the island now attracts direct charter flights in the summer from London-Gatwick, operated by tour operator giant Tui.


Aruba is now actively promoted in the UK, The Netherlands, Belgium, Germany, Scandinavia and Italy. A 35-year celebratory logo is being added to all marketing material for 2019, with its debut made on the Aruba stand at ITB in Berlin.


A celebratory event and other activities to mark the 35 years will be announced later.

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tanned.

Discover the Aruba Effect