Welcome to Aruba

Bon Bini! It’s a phrase with which more and more UK travellers to Aruba are becoming familiar.

It simply means ‘welcome’ in the local Papiamento language and in choosing Aruba, you will join tens of thousands of other British holidaymakers who have made the exciting discovery of a Caribbean idyll with a difference.

Fifteen years ago, few in the UK had heard of the island. Now, with its amazing beaches, year-round sunshine and wonderful hospitality, it’s one of our top 10 Caribbean destinations. But it is unique and enjoying it will leave a lasting impression.

So, for a Caribbean adventure with a twist, come and enjoy the Aruban Bon Bini!

Getting in touch

For all enquiries, please contact the Aruba Tourism Authority’s UK & Ireland Manager:

Joanna Walding

Tel: 07950 131 216


What others say

‘I didn't know much about Aruba before my first visit (for a newspaper) a few years ago. It was a solo visit and I had the best time exploring the island on bike. It's an incredibly laid back destination which combines the best aspects of the Caribbean - gorgeous but varied beaches, spectacularly barren remote landscapes on the eastern side, lovely people, amazing beach bars, great museums, shops and other attractions and some seriously fantastic restaurants. All the food was outstanding, and there's everything from amazing local restaurants to fine dining, like White Cuisine. I did my second press trip recently - again, a solo trip - and it felt like coming home. It's not a small island but it's one where you instantly feel at home and one which is easy to navigate.’

Tamara Hinson

‘Aruba is a stunning destination full of life, love and laughter. From its pristine beaches, turquoise waters, colourful culture right through to the magical warm welcome you receive from the locals. It's the one happy island I always look forward to returning to.’

Jamie Ndah
Luxurious Magazine

'Aruba is the Caribbean streamlined, the cool, relaxed vibe of the Netherlands seamlessly blending with the upbeat rhythm and colourful character of Caribbean. The moonscape and unruly surf of the north coast, contrast beautifully with the smooth, white sands and calm, turquoise waters of the south coast. Aruba’s slick infrastructure makes it easy to get around and activities abound – everything from hiking routes through Arikok National Park to visiting an Ostrich farm. The food here is some of the best you’ll find in the Caribbean, and as both the Dutch and West Indians love to party, the clubs and bars can satisfy the hardiest night owl.'

Jo Cooke