Privacy Policy

Cookie Preferences

This site uses cookies. Some of these are essential while others help to improve your experience through insights into how the site is being used.

Allow non-essential cookies for:

Your preferences have been updated.


This Privacy Policy discusses what information is collected on the website (the “Site”) regarding users, how it is collected, how it is used, how you can access your information and modify it, and other matters related to your information. This Privacy Policy is part of each of the Terms of Use and User Agreement (“Agreement”) between you (“User” or, as appropriate, “you”) and each of the Aruba Tourism Authority (“ATA”) and the Aruba Hotel and Tourism Association (“AHATA”). Collectively, AHATA and ATA are referred at different times as “we” and“”. “Personal Information” (as defined in the Agreement) includes all personally identifiable information described in this Privacy Policy. Social Security Numbers We will not and do not collect your Social Security Number on this Site. Do not provide your Social Security Number on this Site or to any party that says it is from this Site.

1.2 Your California Privacy Rights 

The following only applies to California residents. We may from time to time share your personally identifiable information with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties for their direct marketing purposes. If you do not want us to share your personally identifiable information with such third parties for their direct marketing purposes, please let us know by email at or by mail at Aruba Tourism Authority L.G. Smith Blvd 172, P.O. Box 1019, Subject Line: Unsubscribe. Your opt-out request will be processed within 30 days of the date on which we receive it. For more information on how your personally identifiable information is collected and used, please read the remainder of our Privacy Policy.

1.3 Children Under 14

This Site is not intended for nor directed to persons under the age of 14. We do not knowingly collect personally identifiable information from anyone under 14 years of age, except for the limited circumstances described below. In the event a person under the age of 14 submits a question to us on this Site and identifies his or her age, we may use the person’s email address for the sole purpose of responding to the person’s question on a one-time-only basis. However, we will not knowingly use the person’s email address to re-contact the person and we will delete it from our records once we have responded. If we become aware that we have unknowingly collected personally identifiable information from a person under the age of 14, we will make reasonable efforts to delete such information from our records.

1.4 Information Collection 

This Site collects two kinds of information regarding Users: (1) information that personally identifies you (such as your name, e-mail address, and mailing address); and (2) information that does not personally identify you (such as the number of users who log on to this Site on a daily basis). As a general policy, no personally identifiable information is automatically collected from your visit to this Site. However, in certain circumstances, such as when you register for the Site, you may be asked to provide us with some specific information about yourself in order to use certain features on this Site or to take advantage of certain opportunities that we may offer through this Site.

1.5 Registration 

To simply view this Site, you are not required to register with the Site. However, your use is restricted to solely viewing limited portions of this Site. To use the full functionality of this Site, including making reservations and posting comments or reviews on the Site, you must first complete the registration form and create a user name and password. Your user name will be visible on all postings that you make on the Site. During registration, you are required to provide contact information (such as name and email address), as well as demographic information. We use this information to contact you about the services on our Site in which your demographic and interest information may suggest that you would find interesting or useful. Further, we also use the information you provide in developing user profiles and in targeting marketing that will reflect your expressed interests. (You may opt out of receiving such direct marketing by email at Please allow 30 days for implementation.) We also use the personally identifiable information you provide in connection with any reservations, prospective reservations, or reservation-related activity you conduct on the Site. Questions regarding the registration process may be emailed to at Registration is available to individuals between the ages of 14 and 18 with prior consent from a parent or legal guardian. Registration is not available to persons under 14 years of age.

1.6 Orders 

If you purchase a product or service from the booking engine on the Site, we request certain personally identifiable information to process your order. You will need to provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). AHATA and/or its members may use this information for billing purposes and to process your orders

1.7 Contests 

We may hold contests on our Site from time to time. If you decide to participate, we may request certain personally identifiable information from you. Participation in contests is completely voluntary and you have a choice whether or not to disclose this information; however, not providing such personally identifiable information may not make possible for you to participate. The information you provide may be added to your profile, and we also use the information to notify winners, and enhance our monitoring of the Site. A third party service provider may conduct these contests. The third party service provider’s contract will contain provisions governing the use and protection of any personally identifiable information that is collected.

1.8 Surveys or Focus Groups 

From time to time, we may invite you to participate in a survey or a focus group. You are not required to participate, and may decide not to. If you decide to participate in a survey or focus group, you may be asked to provide certain demographic information (such as your gender, date of birth and zip code). We may use the information that you submit, including your responses to the survey questionnaires, for the purpose(s) identified to you prior to your participation in the survey. In some cases, we may publish the results of the survey, but only as aggregate information. As we may be conducting certain surveys with our advertisers, sponsors or other third parties, we may also share the results of such surveys with such third parties, but in no event will the shared information identify you.

1.9 Send to-Friend 

If you choose to use our referral service to tell a friend about our Site, we will ask you for your friend’s name and email address. We will automatically send your friend emails about our Site. Your friend will be able to opt out of receiving additional emails, and instructions in the email will provide the steps that your friend should take to opt out of receiving further communications from the Site. will store your friend’s email address indefinitely, but will honor your friend’s request to stop receiving email from the Site. Further, your friend may contact us at to request that we remove this information from our database.

1.10 Additional Information Sources 

We also may collect information at other points on our Site, including the Newsletter Sign-up page, and feedback forms. All information that you provide is optional from these areas, and you do not have to sign up if you do not want to receive the newsletter or provide feedback.

2. Information Uses 

This section discusses more specific uses of the information collected on the Site.

2.1 Communications from the Site 

2.1.1 Special Offers and Updates 

We will occasionally send you information on products, services, special deals, and promotions. You can opt out of receiving these emails from us on your Profile page.

2.1.2 Newsletters 

Upon registering on our Site, we will use your name and email address to send our newsletter to you. You can opt out of receiving these newsletters from us on your Profile page or via email:

2.1.3 Service-Related Announcements 

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

2.1.4 Reservation-Related Communications 

We will send you information and otherwise communicate with you concerning reservations made on the Site, prospective reservations, modifications to reservations, cancellations of reservations, and any other reservation-related activity, including promotional and cross-selling opportunities.

2.2 Welcoming and Customer Service 

We will send you a welcoming email to verify your user name and password upon registration, based on the information that you provide to us. When you call or write to customer service, we collect contact information (name, email or telephone number) as necessary to assist you. For example, if you call for assistance regarding a purchase, we may request your contact and billing information.

2.3 Profile 

We store all of the information that we collect through cookies, log files, clear gifs, and/or third party sources to create a “profile” of your preferences. We tie your personally identifiable information and your purchasing history to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the Site for you.

2.4 Supplementation of Information 

In order to provide certain services to you, we may on occasion supplement the personal information you submitted to us with information from third party sources. For example, we may use an external service to verify your address and other information, in order to confirm that your user profile is accurate. In addition, we may purchase marketing data from third parties and add it to our existing user database, to better target our advertising and to provide pertinent offers in which we think you would be interested. To enrich our user profiles of individual customers, we tie this information to the personally identifiable information they have provided to us.

This site uses cookies. Some of these are essential while others help to improve your experience through insights into how the site is being used. For more information please visit the privacy & cookie policy page.

Allow non-essential cookies for:

Your preferences have been updated.