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Please find below an overview of all subjects of this privacy statement:
Aruba Tourism Authority
L.G. Smith Boulevard 8
P.O. Box 1019, Oranjestad, Aruba
This Site collects two kinds of information regarding users:
As a general policy, no Personal Data is automatically collected from your visit to this Site. However, in certain circumstances, such as when you register for the Site, you may be asked to provide us with specific information about yourself in order to use certain features on this Site or to take advantage of certain opportunities that we may offer through this Site. Please find below a detailed overview of the Personal Data we collect by using these features and the purpose for processing these Personal Data.
Please find below an overview of more specific uses of the information collected on the Site.
We will not and do not collect your social security number on this Site. Do not provide your social security number on this Site, or to any party that says it is from this Site.
This Site is not intended for nor directed to persons under the age of 14. We do not knowingly collect Personal Data from anyone under 14 years of age, except for the limited circumstances described below in the section on underage policy. Registration is available to individuals between the ages of 14 and 18 with prior consent from a parent or legal guardian. In the event a person under the age of 14 submits a question to us on this Site and identifies his or her age, we may use the person’s email address for the sole purpose of responding to the person’s question on a one-time-only basis. However, we will not knowingly use the person’s email address to re-contact the person and we will delete it from our records once we have responded. If we become aware that we have unknowingly collected Personal Data from a person under the age of 14, we will make reasonable efforts to delete such information from our records.
|Activity||Personal Data||Purpose||Legal Basis||Retention Period|
|myAruba: save items, create and share itineraries||First & last name, email||Authentication, customer experience||Consent||26 months|
|Forum / Bulletin board: post messages||First & last name, email||Authentication||Consent||26 months|
|Newsletters||First & last name, email||Authentication, customer experience||Legitimate interest||26 months|
|Contests||First & last name, email||Identification||Consent||3 months after contest|
|Customer Support||First and last name (if necessary), email||Identifcation, customer support||Legitimate interest||26 months|
|Surveys or Focus Groups||First and last name (if necessary), email||Classification and identification||Consent||26 months|
|Send to A Friend||Friend's first and last name (if appropiate), email||Identification||Legitimate interest||26 months|
|Special Offers and Newsletters||We will occasionally send you information on products, services, special deals, and promotions. You can opt out of receiving these promotional emails using the privacy controls above (not applicable for all countries) or via email at firstname.lastname@example.org.|
|Reservation-Related Communications||We will communicate with you concerning (prospective) reservations made on the Site, and other reservation-related activity, including promotional and cross-selling opportunities.|
|Welcoming Service||We will send you a welcoming email to verify your user name and password upon registration, based on the information that you provide to us.|
|Customer Support||When you contact customer support, we collect contact information (for example first name, email or telephone number) as necessary to assist you.|
|Profile||We store the information that we collect through cookies, log files, clear gifs, and/or third party sources to create a “profile” of your preferences. We tie your Personal Data in order to provide tailored promotions and marketing offers and to improve the content of the Site.|
|Supplementation of Information||In order to provide certain services to you, we may on occasion supplement the personal information you submitted with information from third party sources. For example, we may purchase marketing data from third parties and add it to our user database, to better target our advertising and to provide pertinent offers in which we think you would be interested. To enrich our user profiles, we tie this information to the Personal Data they have provided to us.|
A Cookie is a small text file that our Site computer sends to your computer, and that your computer sends back to us each time you make a request from our Site. Some cookies contains a unique identification number that identifies the visitor's browser, but not necessarily the individual visitor.
Cookies on our Site are placed by first, second, and third parties. They can be placed directly or though mechanisms called pixels or web beacons. For certain countries or regions, such as the European Union, we have controls that allow the User to adjust what type of cookies are allowed to be placed.
The following overview provides information on who, what, for what purpose and when do they expire:
|Vendor / Domain||Language||Pixel/Cookie name||Purpose||Expiration Date|
|www.aruba.com||ALL||ATA.gdpr.analytics||Remember Consent for Analytics||180 days|
|www.aruba.com||ALL||ATA.gdpr.location||Remember your country||In session|
|www.aruba.com||ALL||ATA.gdpr.personalization||Remember Personalization Consent||180 days|
|www.aruba.com||ALL||ATA.gdpr.popup||Determine Cookie Banner Visibility||180 days|
|www.aruba.com||ALL||ATA.gdpr.tracking||Remember Advertisement Consent||180 days|
|www.aruba.com||ALL||ATA.lang||Remember Last Language Site You Visited||5 years|
|Google / .aruba.com||ALL||_dc_gtm_UA-....||Remember Associated Google Analytics Property ID and DoubleClick||1 day|
|Google / .aruba.com||ALL||_ga||ID number of Google Analytics on aruba.com||2 years|
|Google / .aruba.com||ALL||_gid||Unique ID for every page visit||2 days|
|Bloomreach / www.aruba.com||ALL||_visitor||ID number for Personalization||2 years|
|Taboola||US||USIM - Taboola - Video - All Bookings and Downloads||Track Booking Intent and Downloads||None|
|Taboola||US||USIM - Taboola - Retargeting||Retargeting Advertisement||None|
|Taboola||US||USIM - Taboola - Outbound Links||Track Outbound Link Clicks||None|
|Taboola||US||USIM - Taboola - Downloads||Track Downloads||None|
|Taboola||US||USIM - Taboola - All Bookings||Track Booking Intent||None|
|Quantum11||US||USIM - Quantum11 - Retargeting - Hyperfocus||Retargeting Advertisement||None|
|Quantum11||US||USIM - Quantum11 - Outbound Links||Track Outbound Link Clicks||None|
|Quantum11||US||USIM - Quantum11 - Downloads||Track Downloads||None|
|Quantum11||US||USIM - Quantum11 - All Bookings||Track Booking Intent||None|
|Quantcast||US||USIM - Quantcast - All Pages||Audience Measurement||None|
|Pixability||US||USIM - Pixability 2018 - Retargeting - All Pages||Retargeting Advertisement||None|
|Pixability||US||USIM - Pixability 2018 - Outbound Links||Track Outbound Link Clicks||None|
|Pixability||US||USIM - Pixability 2018 - Downloads||Track Downloads||None|
|Pixability||US||USIM - Pixability 2018 - All Bookings||Track Booking Intent||None|
|Liquid Audience||US||USIM - Liquid Audience - Outbound Links||Track Outbound Link Clicks||None|
|Liquid Audience||US||USIM - Liquid Audience - Facebook - All Pages||Retargeting Advertisement||None|
|Liquid Audience||US||USIM - Liquid Audience - Downloads||Track Downloads||None|
|US||USIM - Liquid Audience - All Bookings||Track Booking Intent||None|
|Adara||US||USIM - Adara Impact - All Pages||Audience Measurement||None|
While we do not store Personal Data in cookies, we may process Personal Data with other data from cookies. For example, cookies that contain your ID used for personalization can be (automatically) tied with Personal Data from after you've registered on the Site. This would be primarly used for enhancing the personalization engine in real time or secondarily for occasional data analysis.
Non-identifiable information is information that (i) can be aggregated where the information of a population is represented instead of a single individual, (ii) where the identity of the individual is not known, and (iii) where the identity of the individual cannot be inferred from the obtained information. We share non-identifiable (demographic) information about our user base with our partners and advertisers. Sharing this information permits our partners and advertisers to target our goods and services to a specific demographic (for example, any unmarried, over-40 year old scuba divers).
In some cases, as stated below in the overview of data sharing partners, we share your Personal Data with external parties but we never sell your Personal Data to any external party. Additionally, we may automatically tie data that is not personally identifiable (such as analytics and other aggregate data sources) with data that is part of your Personal Data to improve your customer experience (for example, cross-referencing your location data with demographic and aggregated data sources to personalize your experience on the Site). We may also use the same cross-referecing technique to evaluate our advertisement strategies.
We reserve the right to disclose Personal Data without your consent and without notice to you as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Site. The legal process may require us to disclose or allow access to personal information such as your account, billing, payment and postings. We may also use or disclose Personal Data about you without your consent
|Type of data||Party||Category||Opt out mechanism (no delete)|
|Personal||Korps Politie Aruba, Government of Aruba||Government or law enforcement||Not applicable|
|Personal||fame creative lab (Germany), NBTC Holland Marketing (Sweden), BeauVue Marketing (United Kingdom), Global Tourist Consulting (Italy).||ATA representation email@example.com|
|Personal||Ansira Partners LLC, Sigma International Consulting Ltd.||Email firstname.lastname@example.org|
|Personal||LogMeIn, Inc.||Customer email@example.com|
As shown above in the overview of the purpose of Personal Data, we retain your Personal Data in databases in accordance to our retention policy and applicable laws. We may also need to retain certain information to prevent fraudulent activity; to protect ourselves against liability, permit us to pursue available remedies or limit any damages that we may sustain; or if we believe in good faith that a law, regulation, rule or guideline requires it.
With respect to storage, we use various applications for obtaining and storing certain data. To guarantee your privacy, these applications are subject to strict regulations. Most data is stored within the European Union. In respect of data that is forwarded to non-EU countries, we only use companies that provide sufficient protection in line with European legislation. In a number of countries this is prescribed. For example, for United States parties that fall within the ‘Privacy Shield’. For the purposes of forwarding data to other countries and parties we use special contracts. If you wish to see such a contract, feel free to contact us at firstname.lastname@example.org.
Aruba.com employs appropriate physical, administrative and technical safeguards to help protect the confidentiality and integrity of information collected by this Site and to reduce the risk of loss, misuse, unauthorized access disclosure or modification of such information. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. Be advised, however, that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can send email us at email@example.com.
If you choose to contact Aruba.com through the Site, you should be aware that any information transmitted electronically might not be secure. Aruba.com assumes no liability for the loss of any information that you transmit to us electronically. In communicating with you, we may send e-mail in an unencrypted form because we are aware that most persons cannot readily process encrypted e-mail. This is done for your convenience, but with the security concern that, if misrouted or intercepted, it could be read more easily than encrypted e-mail.
You have the following rights in relation to your Personal Data:
You can opt out of receiving newsletters from Aruba.com via the privacy controls above (not applicable to all countries) or via email at firstname.lastname@example.org.
Please remember that we may not be able to honor your request if we are legally obligated to retain that information, or for other reasons, as described in our storage and retention section above.
- Version 4. Effective Date May 25 2018 -