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Why is Aruba known as One happy island?

Because we know happiness is more than just a feeling — it’s a language.​

Unlike typical languages that are spoken or written, the Language of Happiness is special. It’s a way of sharing emotions that you can truly feel. So, in honour of International Day of Happiness on March 20th, Aruba is teaching lessons in happiness so that everyone can join in the celebration of joy.

Once you start listening for it, you’ll be surprised how much you can hear the universal Language of Happiness all around you.


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We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tanned.

Discover the Aruba Effect