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The Aruba Effect

Bonbini - Welcome to One Happy Island!

Aruba is much more than a Caribbean paradise. Our world-class beaches, always-perfect weather and warm and welcoming culture are only a part of what makes Aruba unique. The feeling you get when you step on our sunny shores is what truly sets us apart - we call it the Aruba Effect. And it all starts here, on One happy island.

Our newest happy updates

How we’re making your Aruba travel safe, convenient, flexible and unforgettable.

Vow renewal on the Aruba Eagle Beach 2018 organized by the PR Unit and the Zimmerman Agency

Aruba I Do Vow Renewal Ceremony

Save the date! The Caribbean’s largest vow renewal ceremony will take place on August 9th, 2023.

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Tres Trapi Beach located near Malmok

Best Beaches Aruba

From water sports hotspots lined with luxury resorts to secluded coves sandwiched by limestone cliffs, Aruba’s breathtaking variety of beaches offers something special for everyone.

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Aruba Tourism Blog

Explore Aruba and learn more about the best tourism activities the island has to offer.

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Countless Ways to Find Happiness

Today's Water
Temperature

Today's
Forecast

Beaches & Coves

Best Beaches Aruba

Things to Do in Aruba

It’s true that we’re small, but we pack more fun and happiness into 70 square miles than any other Caribbean island.

Romance

Say I do to an Aruba Wedding

Aruba’s consistently sunny weather and stunning natural beauty makes it the ideal backdrop for any dream wedding.

Seroe Colorado is a hill situated at the Southern tip of the island. Here you can find natural bridges formed by the crashing waves, a light house and it is a beautiful look out point.
Adventure

Adventure in Aruba

Kaweta. This means “curious” in Papiamento, and it’s the perfect word to describe Aruba’s spirit of adventure.

Lina Arias has spent over 10 years exploring stories, text, and images and creating a world she has imagined since her childhood through collage, installation, sculpture, and painting. Lina presents aesthetics where shapes and vibrant colors interact to create surreal characters and fantastical worlds. For the Aruba Art Fair, the exotic artist combined the colors of the ocean with the images of ethnicities, ornaments and mixtures of race in Aruba, its resplendent blue, its magic and color were the inspiration for this wall she called Mujer Azul, honoring the Chocolate City of Aruba, the center of this celebration.
Culture

Discover San Nicolas, Aruba

San Nicolas offers iconic beaches and island charm far removed from the glitz and glam of the Palm Beach resorts.

Happily Ever After Guarantee - our postponable wedding & honeymoon offer
Easy

Easy

Aruba has convenient and direct flights from major U.S. & Canadian cities.

Convenient

Convenient

We speak four languages, and have more sunny days than any other Caribbean island.

Discoverable

Discoverable

We're small, safe, and modern, so you can make our entire Aruba island your playground.

Save your favorite places and experiences to a custom itinerary you can manage while you're here.

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Get inspired with locally-sourced itineraries

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Dream Come True

No need to pinch yourself, because you’re definitely not dreaming. We’ve got experiences to fulfill your biggest Aruban fantasies. From sunset cruises to private palapas to sunken shipwrecks, One Happy Island will turn your holiday into an unforgettable memory.

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One Happy Family

The Aruba Effect doesn’t care if you’re 5 or 50 – it’s felt by anyone who opens themselves to Aruba's magic. So if you’re looking for something that parents and kids can love equally, look no further than One Happy Island.

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At One With Nature

We don’t really do “indoors” in Aruba. The natural beauty of our island is meant to be experienced freely and fully under our signature sunshine. There’s no wrong way to be at one with nature in Aruba but we have a few suggestions to get you started.

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Get Inspired

Aruba’s beauty isn’t just found in its perfect beaches – it’s on display all over One Happy Island. So if you’re looking for some newfound inspiration, take a moment to explore the breathtaking views of Arikok or the colourful San Nicolas murals. Your camera roll will thank you.

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Slow Things Down

Sometimes all you need is some peace and quiet to reconnect with those who matter most. Aruba is filled with the peaceful solace you need to slow things down and appreciate those closest to you, whilst surrounded by breathtaking paradise.

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Instant Local

All it takes is just a few minutes on Aruba to feel like you’re a local yourself. So pull up a seat at a local rum shop or go off the beaten path to the find the best local swimming spot – either way you’ll feel like you’re home.

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We are family

Headshot of blogger Jane Vermaas in Aruba

Jane Vermaas

Revel in family time as you venture out and discover that Aruba has something captivating for every generation.

The Philip's Animal Garden in Aruba is for young and old.

Interact with exotic animals at Philip's

Morning
Aerial shot of Casibari Rock Formations.

Climb the boulders at Casibari and enjoy

Morning
Family having a visit at the donkey sanctuary in Aruba

Pet and feed donkeys at their sanctuary

Mid-day

Explore artistic murals in San Nicolas

Afternoon
San Nicolas now boosts a brand new Museum of Industry (opened September 2016) and a soon to open Community Museum in the newly restored Nicolaas Store in Aruba.

Observe Aruba's history at the museum

Afternoon
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Your North Coast Adventure Awaits

Picture of www.aruba.com blog author Ulrich Hermans

Ulrich Hermans

Get your adrenaline pumping as you immerse yourself in thrill-seeking activities

Go walking or bike riding in Arikok

Morning

Relax at Boca Prins with a cold beer

Mid-day

Visit the Quadirikiri cave, worth it!

Afternoon

Catch the waves at Armando's kite shack

Afternoon
Charlie's Bar & Restaurant was founded on September 18, 1941. Over the years old and new items where carefully collected and now adorn the walls and ceilings of the restaurant

Grab a cold one at Charlie's bar

Evening
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Aruba's culture buff

Picture of www.aruba.com itinerary author Vicky Arens

Vicky Arens

Whenever I travel I want to be immersed in the local culture , follow my journey and discover what makes Aruba unique.

Tram in main street in Aruba.

Hop on our trolley & experience down

Morning

Aruba Archaeological Museum

Morning

Stroll to Cosecha and find local art

Morning

Try Gelatissimo Bistro's local lunch

Mid-day
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Lovebirds in Paradise

Picture of www.aruba.com itinerary author Glendeline Maduro

Glendeline Maduro

Fall deeper in love as you uncover Aruba's treasures from dawn til dusk together with your better half.

California Lighthouse was named after steamship California, which wrecked nearby on September 23, 1981 in Aruba.

Rent your bike and go to the lighthouse

Morning
California Lighthouse was named after steamship California, which wrecked nearby on September 23, 1981 in Aruba.

Savour a healthy lunch at Nourish Café

Mid-day
Terrafuse art gallery

Create your glass jewellery at Terrafuse

Afternoon
Image of the dining area of Passions on the Beach

Dine and unwind at Passions on the Beach

Evening
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Eat and drink like a local

Shot of ATA's Junior Digital Content Specialist and Blogger horseback riding in Aruba

Jennifer Richardson

As we say in Papiamento, "Barika jen, curason contento", a full belly means a happy heart

Entrance of Linda's Dutch Pancakes at day time.

Savour Dutch pancakes at Linda's

Morning
Entrance of Linda's Dutch Pancakes at day time.

Lunch at Antesala, where the locals go

Mid-day
Energy boosting shakes ready to be enjoyed by happy customers

Get a smoothie at Mauchi

Afternoon
People standing in front of Saco di Felipe store in Aruba.

Enjoy the local favourite Saco di Felipe

Evening
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Unwind and activate your senses

Shot of ATA's Junior Digital Content Specialist and Blogger horseback riding in Aruba

Jennifer Richardson

Get ready to unplug, unwind and recharge as you relish in Aruba's soothing waters and calming surroundings

Food presentation at Eduardo's Beach Shack located at Playa Linda Beach Resort.

Savour an Açai bowl at Eduardo's shack

Morning

Yoga: Stretch to your heart's content

Morning

A healthy bite to eat at Garden Fresh

Mid-day
2021 Images of eforea spa at Hilton Aruba Caribbean Resort.

Activate your senses at Eforea Spa

Afternoon
Two People kayaking.

Kayak as the sun sets at Arashi beach

Evening
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Featured Events

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#OneHappyIsland

Lady with cocktail in hand at sunset at the Aruba Ocean Villas.

The fashion fruit

Natural pool #Aruba @klm #onehappyisland #klmdreamoffers

@CaniffCathy

Work hard-play hard. Father's Day and 30th wedding anniversary with my amazing husband. #aruba #Onehappyisland

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tanned.

Discover the Aruba Effect