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Why visit Aruba?

Why travel to Aruba?

Bathed in the warmth of a turquoise sea and cooled by trade winds, Aruba is the happy home to constant sunshine and powdery-soft white-sand beaches.

But our island is also alive with sights, sounds and culinary delights found on no other Caribbean island. With friendly people eager to welcome and embrace you. With surprising natural wonders to explore, and countless ways to relax, indulge your wild side and find happiness, however you want to.

Travel to Aruba With Your Loved Ones

Check out these 6 reasons why you should choose Aruba for your next Caribbean family holiday.



We host cruises and over 100 direct flights from major cities.



We speak four languages, and have more sunny days than any other Caribbean island.



We're small, safe, and modern, so you can make our whole island your playground.

More Reasons to Visit Aruba

Kids kayaking in Aruba

Adventure in Aruba

Kaweta. This means “curious” in Papiamento, and it’s the perfect word to describe Aruba’s spirit of adventure.

Couple aboard the Monforte luxury boat in Aruba

Romantic Aruba

Escape the world together. Our beautiful island is a perfect spot for your romantic getaway.

Aloe plantation worker in Aruba

The Aruban Culture

Arubans are a mix of over 90 nationalities from more than 130 countries, living in happy harmony.

Professional Yoga Instructor Maria Pucci showcasing yoga practicing at the Balashi Gold Mill Ruins in Aruba

Wellness in Aruba

Aruba is One happy island that is ideal to help you disconnect from the world and discover yourself.

Amore Mio Pizzeria Napoletana in Aruba

Food & Drinks in Aruba

Aruba’s cuisine is a fusion of global flavours and spices simmered in our kitchens for centuries.

Family Walking at Bushiribana Gold Mill Ruins in Aruba

Family holiday? Aruba is the perfect destination

Aruba is a safe, stress-free Caribbean family holiday you can count on, year after year.

Beach aisle showcasing Aruba's destination wedding-scene

Say I do to an Aruba Wedding

Aruba’s consistently sunny weather and stunning natural beauty makes it the ideal backdrop for any dream wedding.

Aruba is the best Caribbean island to visit for travellers who wish to embark on island getaways that are fully customisable. Aruba may be small in terms of square mileage, but it is one of the Caribbean islands with the most fun things to do. Here, all island holidays can be different. Whether you prefer lounging in a beach chair marvelling at the beauty of our crystal-clear waters, or taking an adventurous tour though our national park, it is certain that this will be one of your best island holidays yet. One of the reasons why Aruba is among the top Caribbean islands is because once you start travelling to Aruba, you will want to keep coming back! The best Caribbean islands are those where you feel right at home as soon as you touch down at the airport. Once you have experience this, you’ll know exactly why Aruba is known as the One happy island!

Itinerary ideas

Countless ways to find happiness

Inspire your Aruba vacation with itineraries that invite you to explore, experience, and embrace every unforgettable corner of our happy island.

Get Inspired

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tanned.

Discover the Aruba Effect