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Aruba Marriott Resort & Stellaris Casino

22 Jun 2021

Aruba’s Recovery Strategy Successful in Rebuilding Tourism

Aruba, known at the One happy island welcomes 20 per cent more visitors for the second month in a row compared to previous months.

Aruba has been working on a comprehensive recovery strategy to rebuild its tourism, which has seen many tourists find their way back to the One happy island. From January through April 2021, over 171,000 tourists travelled to Aruba. In May the island received over 70,000 visitors and for June over 74,000 people are expected to set foot on the island. Since the reopening, Aruba has welcomed 310,000 visitors in total.

Other current recovery figures

  • Expected recovery for the first half of 2021 is projected at 55% compared to the first 6 months of 2019.
  • The projection for Aruba’s overall recovery in 2021 is projected at 67% compared to 2019 when arrival figures were normal. This marks a decline of 33%.
  • A complete recovery is expected in 2023.

The above figures illustrate a speedy recovery of a crisis that has and continues to impact Aruba. The island is at the forefront in the Caribbean where tourism recovery is concerned and is in the top five Caribbean destinations with the fastest recovery figures (source: Caribbean Tourism Organisation, CTO).

“Through an adjusted marketing strategy and accompanied activations, we were able to implement a successful recovery strategy. Central to this strategy was and is maintaining travellers’ interest in Aruba and the desire to travel to the island again,” says Ronella Croes, CEO of the Aruba Tourism Authority.

“With the introduction of stringent measures, a robust testing policy and the Aruba Health & Happiness Code (a health & hygiene certification program), we could prevent the island from having to shut down for too long. From the 1st of July 2020 Aruba reopened its borders and we managed to stay open throughout. All this is now accompanied by a very expeditious vaccination rollout,” mentions Ronella Croes.

Vaccination rollout among the fastest in the world

The vaccination rollout is still very expeditious. Aruba maintains an almost top position in the world ranking of countries with the fastest vaccination rollout.

At present, 65,902 of the target group (all 18+) have received their first vaccination. 55,422 of the target group has had two vaccinations, meaning they are fully vaccinated. This marks 67% of the entire target group.

The number of COVID-19 cases on the island is declining rapidly and since the beginning of May there are on average only several cases per day on the island.

Recent easing of restrictions has meant that people will be able to move around a lot more freely. The curfew has been abolished and there is no longer a mask mandate on the island. However, people are advised to wear a mask if the 1.5 meters social distancing rule cannot be observed.

Check Aruba.com for all the latest information regarding Aruba’s health & safety measures.