This site uses cookies. Some are essential while others improve your browsing experience and allow us to advertise. For more info visit the privacy policy page.

Allow inessential cookies for:

Your preferences have been updated.

Father & daughter snorkeling.
Image expires 4/24/24

03 May 2022

The Aruba Effect!

Aruba Tourism unveils new tourism campaign.

The Aruba Tourism Authority (A.T.A.) has launched a creative global campaign titled “The Aruba Effect” to position the country not as an exporter of goods, but as the number one exporter of happiness.

It explores what happens when this lift in mood spreads person to person, like a ripple effect, across the world.

Feel the “Aruba Effect” – Spend just a few moments on Aruba’s sunny shores and you’ll feel it – a light, happier version of yourself that grows from within. It flows throughout One happy island so no matter where you go, you’ll find it. We call it the Aruba Effect, and here’s the best part – it stays with you long after you leave.

The One Happy Island is bringing “The Aruba Effect” to life through its new campaign which includes website updates, digital videos, organic and paid social ads.

By focusing on how the island improves wellbeing, drops defences, and reveals a happier version of each person that stays with them even when they return home, the campaign is a testament to the people of Aruba and the impact of its culture on a personal and potentially global level.

Videos include families, couples, solo travellers, and friends experiencing “The Aruba Effect” on the island’s beaches, bike trails, and city streets.

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tanned.

Discover the Aruba Effect