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Eagle Beach each, Aruba


“Relaxathon,” the Caribbean's First Relaxation Competition.

While some of the world’s greatest athletes prepare to head to Paris, Aruba is gearing up for its own summer games - the Relaxathon. Participants from all our markets, as well as some local participants will come together and will have their ability to relax put to the test for a chance to be named the world’s best relaxer. 
Hosted on beach in Aruba on June 13, 2024, the Relaxathon is a one-hour relaxation competition in which 100 participants will compete to win on-island experiences by proving they are the most chill person on the beach, verified by science and a panel of judges. In addition, we will have an Olympian join us as one of our hosts of this event.
The campaign will have different elements and there will be different ways in which the markets will be able to participate. 


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