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Exterior of the Aruba Hotel & Tourism Association.

AHATA: Aruba Hotel and Tourism Association

The official organisation in Aruba representing the interests of Aruba's hotel/activity partners.

Fisherman walking on pier in high rise hotel area

What is AHATA (Aruba Hotel and Tourism Association)?

The main purpose for is to be the primary communications vehicle and resource tool for their members.

AHATA is one of the most unique and progressive hotel and tourism entities in the Americas. For more than four decades it has made significant contributions by bringing together private sector ideas and funding in support of Aruba's tourism industry and the community at large. AHATA's role is to provide membership value and services in the areas of education, business intelligence, advocacy, quality, safety, security and the conservation of our environment, among others.

Musical Celebration

Crowd enjoying artist performance at Flip Flop 2018

Enjoy one of the biggest beach festivals in Aruba!

Featured Activities

Blue Bar in Aruba

Eating and Drinking

Blue Bar

The Lounge Midnight Grill

Eating and Drinking

The Lounge Midnight Grill

The beach at surfside during day time.


Surfside Beach

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tanned.

Discover the Aruba Effect