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La Cabana Beach Resort

Mar 05, 2024

ATSA Host its Quarterly Members’ Meeting at La Cabana

The members of the Aruba Timeshare Association, ATSA, convened for the first quarterly lunch-meeting of 2024, at La Cabana Beach Resort & Casino.


The members of the Aruba Timeshare Association, ATSA, convened for the first quarterly lunch-meeting of 2024, at La Cabana Beach Resort & Casino with representatives of most of the island’s Vacation Ownership properties, in attendance.

ATSA’s President, Luigi Heredia, Costa Linda Beach Resort, welcomed members just before officially opening the meeting, and introduced Camille Lievens who is currently interning with ATSA. Her internship with ATSA aligns with her academic endeavors, specifically her thesis on the Timeshare industry, her research focuses on: "The Perception of External Employer Branding on Intention to Join the Timeshare Industry: The Case of Aruba." 



Camille reported she already has over three hundred surveys filled gathering insights into how the timeshare industry in Aruba is perceived externally and how this perception influences the intention to join the industry. 

Her findings will be presented to ATSA members, who are interested to know what active professionals, students, or graduates in the Hospitality/Tourism industry of Aruba who are potential participants in the labor force, between the ages of 15-64 years, and currently living in Aruba, think about the industry.

Heredia also reported that ATSA is working on a benchmark study of salaries in the sector and might also want to include the non-timeshare resorts in the probe. 

The forum went on to discuss different topics, among them the Labor Shortage, the Beach Policy, the plans for the Bubali Gray Water Plant, the Tourism Product Enhancement Fund, TPEF, the proposed Hotel & Restaurant Permit Process and Fees, under the Aruba Quality & Hospitality foundation, the Tourism Security Patrol Aruba, TSPA and various other topics the association intends on taking up with government ministers shortly.

All resorts reported a high occupancy during the high season and ongoing renovations and investment. 

ATSA was established in 1994, and currently counts the active membership of the majority of vacation ownership properties in Aruba. The Association works on a local level, as a supporting member of AHATA, the Aruba Hotel and Tourism Association, and with other local organizations as well as Government entities. On a regional level, where Aruba continues to receive recognition as a model vacation ownership destination, ATSA has professional ties with the Caribbean Hotel & Tourism Association and also benefits from continuous collaboration with ARDA, the American Resort Development Association.

The Food & Beverage team of La Cabana Beach Resort & Casino prepared an exceptionally varied and tasty lunch menu, paired with the resort’s signature gracious service and hospitality.

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