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Why Aruba

Solo ta brilla. The sun is shining. It’s something we Arubans say more than anyone else in the Caribbean.

Bathed in the warmth of a turquoise sea and cooled by trade winds, Aruba is the happy home to constant sunshine and powdery-soft white sand beaches.

But our island is also alive with sights, sounds, and culinary delights found on no other Caribbean island. With friendly people eager to welcome and embrace you. With surprising natural wonders to explore, and countless ways to relax, indulge your wild side, and find happiness however you like it.

What Makes Aruba So Special?

Arguably, a good time can be had anywhere in the Caribbean, but there are several reasons why Aruba stands out from the crowd!…



We host cruises and over 100 direct flights from Boston and other major cities.



We speak four languages, and have more sunny days than any other Caribbean island.



We're small, safe, and modern, so you can make our whole island your playground.

Beaches & Coves

Where pristine white sand meets turquoise sea, Aruba is happy home to some of the world’s most beautiful beaches.

Natural Wonders
On the Water
Arts & Culture

More Reasons to Visit Aruba


Kaweta. It means “curious” in Papiamento, and it’s the perfect word to describe Aruba’s spirit of adventure.


Escape the world together. Our beautiful island is a perfect spot for your romantic getaway.


Arubans are a mix of over 90 nationalities from more than 130 countries living in happy harmony.


Aruba is a whole happy island made to help you disconnect from the world and discover yourself.

Eat & Drink

Aruba’s cuisine is a fusion of global flavors and spices simmered in our kitchens for centuries.


Aruba is a safe, stress-free Caribbean family vacation you can count on, year after year.


Aruba’s consistent sunny weather and stunning natural beauty makes it the ideal backdrop for any dream wedding.

It’s little wonder why Aruba has more repeat visitors than other top Caribbean islands. With picture-perfect weather and natural treasures like Eagle Beach, Trip Advisor’s 3rd Best Beach in the World, island getaways to our happy home are filled with unforgettable sights, sounds, and experiences – with untamed terrain to tour and explore, and rich cultural delicacies unique to most Caribbean islands.

Because in our eyes, the best Caribbean islands welcome and indulge every traveler’s passions. And from the Dutch history of Oranjestad, to the bustling resorts, casinos, and watersports of Palm Beach, to the wild hiking trails and hidden pools of Arikok National Park, island vacations in Aruba are designed to relax your senses and invigorate your soul.

What makes our happy island the best Caribbean island to visit, and one of the best island vacations in our sea or any other? Simply put, there’s a side of our speck of paradise sure to make everyone as happy as we are.