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Why Aruba

Solo ta briya. The sun is shining. It’s something we Arubans say more than anyone else in the Caribbean.

Aruba consistently ranks as having the least amount of rainfall in the Southern Caribbean. The calming trade winds will keep you cool in the pleasant 82-degree weather. Thanks to our location outside the hurricane belt, visitors can expect reliably great weather throughout the year.

Our island is also alive with sights, sounds, and culinary delights found on no other Caribbean island. With friendly people eager to welcome and embrace you. With surprising natural wonders to explore, and countless ways to relax, indulge your wild side.
Just a few of the many reasons you’ll feel the Aruba Effect on One happy island.

We Have the Most Sunny Days​

A peaceful and beautiful place to relax in Aruba.

Consistently balmy temperatures, perpetually sunny skies, and refreshing trade winds. That’s the Aruba Effect!…



We host cruises and over 100 direct flights from Boston and other major cities.



We speak four languages, and have more sunny days than any other Caribbean island.



We're small, safe, and modern, so you can make our entire Aruba island your playground.

More Ways to Feel the Aruba Effect

Aruba: One Happy Family!

Ahoy, Mateys! Enjoy a summer vacation filled with swashbuckling fun! Feel the Aruba Effect as one big happy family. Scroll down for family benefits!

Aloe plantation worker in Aruba


Arubans are a mix of over 90 nationalities from more than 130 countries living in happy harmony.

Couple aboard the Monforte luxury boat in Aruba

Romance in Aruba

Escape the world together. Our beautiful island is a perfect spot for your romantic getaway.

Amore Mio Pizzeria Napoletana in Aruba

Eat & Drink

Aruba’s cuisine is a fusion of global flavors and spices simmered in our kitchens for centuries.

Kids kayaking in Aruba

Adventure in Aruba

Kaweta. It means “curious” in Papiamento, and it’s the perfect word to describe Aruba’s spirit of adventure.

Professional Yoga Instructor Maria Pucci showcasing yoga practicing at the Balashi Gold Mill Ruins in Aruba

Wellness in Aruba

Aruba is a whole happy island made to help you disconnect from the world and discover yourself.

Family Walking at Bushiribana Gold Mill Ruins in Aruba

Family Vacation in Aruba

Aruba is the perfect location for a safe, stress-free family vacation in the Caribbean you can count on, year after year.


Aruba’s consistent sunny weather and stunning natural beauty makes it the ideal backdrop for any dream wedding.

See why Arubans love their happy home

Let our locals tell you about their favourite spots.

It’s little wonder why Aruba has more repeat visitors than other top Caribbean islands. With picture-perfect weather and natural treasures like Eagle Beach, Trip Advisor’s 3rd Best Beach in the World, island getaways to our happy home are filled with unforgettable sights, sounds, and experiences – with untamed terrain to tour and explore, and rich cultural delicacies unique to most Caribbean islands. Whether you're a solo traveler, a couple, or a family planning a Caribbean vacation with kids, Aruba is your happy island.

Because in our eyes, the best Caribbean islands welcome and indulge every traveler’s passions. From the Dutch history of Oranjestad to the bustling resorts, casinos, and water sports of Palm Beach, to the wild hiking trails and hidden pools of Arikok National Park, island vacations in Aruba are designed to relax your senses and invigorate your soul.

What makes our happy island the best Caribbean island to visit, and one of the best island vacations in our sea or any other? Simply put, there’s a side of our speck of paradise sure to make everyone as happy as we are.

Itinerary ideas

Countless ways to find happiness

Inspire your Aruba island vacation with itineraries that invite you to explore, experience & embrace every unforgettable corner of our happy island.

Get Inspired

We’re just getting started with the amazing things The Aruba Effect has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tan.

Find your Aruba Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning