Sun, sand, serenity
50 shades of blue
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Aruba is much more than a Caribbean paradise. Our world-class beaches, always-perfect weather and welcoming culture are only a part of what makes Aruba so special. Spend just a few moments on Aruba’s shores and you’ll feel it - an overwhelming sense of happiness and peace that fills you up. And here’s the best part - this feeling stays with you after you leave, sending you off with a happy afterglow that never fades. That’s the Aruba Effect.
How we’re making your Aruba travel safe, convenient, flexible and unforgettable.
Where pristine white sand meets the turquoise sea, Aruba is home to some of the top rated beaches in the Caribbean - and the World!
At 70 square miles of paradise, Aruba is an island filled with unforgettable experiences.
There are many reasons why so many travelers return to Aruba year after year. Here are just a few of the things that make our One happy island unlike any other destination.
Aruba has convenient and direct flights from major U.S. & Canadian cities.
We speak four languages, and have more sunny days than any other Caribbean island.
We're small, safe, and modern, so you can make our entire Aruba island your playground.
Sure, Aruba’s beaches are some of the best in the world. But look beyond the endless sun, sand, and water, and you’ll find an island teeming with experiences. From scenic hikes to stunning coves to unforgettable cuisine, Aruba will dazzle you with its offerings.
Explore the Aruba Effects below to discover itineraries written by local experts.
Your time in the Aruba Effect starts with our island’s most desirable feature - the beach. Sporting endless white sand and crystal blue water, a day on our beaches is a day well spent. Lay in the sun. Float in ecstasy. And fill up on some much-needed Aruban warmth for your trip home.
With over a hundred nationalities represented on island, Aruba is filled with flavors from every corner of the globe. From the classic tastes of Europe to more exotic offerings from South Asia to fresh local seafood, Aruba is a playground for your taste buds. Just don’t be surprised if you leave with a new favorite dish.
We don’t really do “indoors” in Aruba. The natural beauty of our island is meant to be experienced freely and fully under our signature sunshine. There’s no wrong way to be one with nature in Aruba but we have a few suggestions to get you started.
The Aruba Effect doesn’t care if you’re 5 or 50 – it’s felt by anyone who opens themselves to Aruba's magic. So if you’re looking for something that parents and kids can love equally, look no further than One happy island.
Sometimes all you need is some peace and quiet to reconnect with those who matter most to you. Aruba is filled with the peaceful solace you need to slow things down and reground your relationships surrounded by breathtaking paradise.
All it takes is just a few minutes on Aruba to feel like you’re a local yourself. So pull up a seat at a local rum shop or go off the beaten path to the find the best local swimming spot – either way you’ll feel like you’re home.
50 shades of blue
Take your taste buds on an Aruban tour
Escape from the daily hustle and bustle during your Aruba vacation!
Your kids will love this one!
Enjoy your luxurious getaway and indulge in all the best Aruba has to offer.
Just you and the island!
Tattoovenirs Offer Disclosure: Open to legal residents of the 50 United States/District of Columbia & Canada (excluding Quebec) (“Eligibility Area”) who are 18 years of age & the age of majority in their jurisdiction of residence or older at the time of submission and are traveling to Aruba by June 30, 2024. Begins 12:00am ET on October 25, 2023; ends 11:59pm ET on December 15, 2023 or while supplies last, whichever occurs first. Voucher for USD$150 Void outside the Eligibility Area and where prohibited. For Terms and Conditions, click here. Sponsor: Aruba Tourism Authority.
We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.