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The Aruba Effect

Bonbini - Welcome to One happy island!

Aruba is much more than a Caribbean paradise. Our world-class beaches, always-perfect weather and warm and welcoming culture are only a part of what makes Aruba unique. The feeling you get when you step on our sunny shores that stays with you long after you depart is what truly sets us apart - we call it the Aruba Effect. And it all starts here, on One happy island.

Our newest happy updates

How we’re making your Aruba travel safe, convenient, flexible and unforgettable.

Hiking with Cado de Lannoy from Salty Hikes at Seroe Colorado

Explore with myAruba

Do you want to explore Aruba? Try myAruba! The app that helps you select amazing spots on the island.

Vow renewal on the Aruba Eagle Beach 2018 organized by the PR Unit and the Zimmerman Agency

Aruba I Do Vow Renewal Ceremony

Save the date! The Caribbean’s largest vow renewal ceremony will take place on August 11, 2022.

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Save time on your flight home

Leaving us so soon? Be sure to follow the airport departure schedule for U.S. flights.

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Aruba: One Happy Family

Aruba is the perfect location for a safe, stress-free family vacation in the Caribbean.

Learn more

More Ways to Discover the Aruba Effect

Countless Ways to Find Happiness

Next Stop, One happy island.

There are many reasons why so many travelers return to Aruba year after year. Here are just a few of the things that make our One happy island unlike any other destination.



Aruba has convenient and direct flights from major U.S. & Canadian cities.



We speak four languages, and have more sunny days than any other Caribbean island.



We're small, safe, and modern, so you can make our entire Aruba island your playground.

Things to Do in Aruba

Aruba may be best known for its beautiful beaches and perfect weather, but venture off the sand and you’re sure to be amazed by an incredible set of new and exciting things to do. Whether you seek peace and tranquility, excitement and adventure, immersive cultural experiences or an alluring romantic getaway, the One happy island has got you covered. With so many Fun Things to Do in Aruba, you’re sure to find an activity, sight, attraction or event that’s right up your alley!

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island.

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Get inspired with locally-sourced itineraries

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Dream come true

No need to pinch yourself, because you're definitely not dreaming. We've got experiences to fulfill your biggest Aruban fantasies. From sunset cruises to private palapas to sunken shipwrecks, One happy island will turn your vacation into an unforgettable memory.

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One happy family

The Aruba Effect doesn’t care if you’re 5 or 50 – it’s felt by anyone who opens themselves to Aruba's magic. So if you’re looking for something that parents and kids can love equally, look no further than One happy island.

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One With Nature

We don’t really do “indoors” in Aruba. The natural beauty of our island is meant to be experienced freely and fully under our signature sunshine. There’s no wrong way to be one with nature in Aruba but we have a few suggestions to get you started.

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Get Inspired

Aruba’s beauty isn’t just found in its perfect beaches – it’s on display all over One happy island. So if you’re looking for some newfound inspiration, take a moment to explore the breathtaking views of Arikok or the colorful San Nicolas murals. Your camera roll will thank you.

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Slow it down

Sometimes all you need is some peace and quiet to reconnect with those who matter most to you. Aruba is filled with the peaceful solace you need to slow things down and reground your relationships surrounded by breathtaking paradise.

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Instant Local

All it takes is just a few minutes on Aruba to feel like you’re a local yourself. So pull up a seat at a local rum shop or go off the beaten path to the find the best local swimming spot – either way you’ll feel like you’re home.

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Your Island Adventure

Picture of blog author Ulrich Hermans

Ulrich Hermans

Enjoy a thrilling day in paradise.

Food presentation at Eduardo's Beach Shack located at Playa Linda Beach Resort.

Breakfast at Eduardo's Beach Shack.

Skydive Aruba

An adrenaline boost with Skydive Aruba!

Fofoti Tours Adventure UTV Tours

Tour the island with Fofoti Tours!

Cuba's Cookin' signage.

A delicious lunch at Cuba's Cookin'.


Sail into the sunset with Ambiente!


Happy Kids, Happy Vacation

Shot of ATA's Junior Digital Content Specialist and Blogger horseback riding in Aruba

Jennifer Richardson

Your kids will love this one!

People having dinner at the Salt and Pepper Tapasbar and Restaurant.

Have a nice breakfast at Salt & Pepper!


Have fun at Butterfly Farm.

Ostrich Farm

Make friends at the Aruba Ostrich Farm!

People & Place

Lunch time at Cadushi Sunset Terrace!


Let's go for a climb at Hooiberg!

Family having a visit at the donkey sanctuary in Aruba

More friends at Donkey Sanctuary.

Aerial shot of Baby Beach.

Time to relax at Baby Beach!

People standing in front of Saco di Felipe store in Aruba.

Eat local dinner at Saco di Felipe.


Your Aruba Escape

Headshot of blogger Jane Vermaas in Aruba

Jane Vermaas

Escape from the daily hustle and bustle during your Aruba vacation!

Sideview of Matthew's Beachside Restaurant located at the Casa Del Mar Beach Resort and Timeshare.

Enjoy a breakfast at Matthew's.


Pay Bubali Bird Sanctuary a visit!


Arikok National Park awaits.


Lunch at O'Neil Caribbean Kitchen!

Aruba Mural Tours San Nicolas.

Get inspired by Aruba Mural Tours.

A quiet and beautiful beach called Rodger's Beach in San Nicolas

Take a dip at Rodgers Beach!


Time for a local dinner at Zeerover!


Take it Easy

Picture of itinerary author Vicky Arens

Vicky Arens

Relax and unwind on One happy island!

Energy boosting shakes ready to be  enjoyed by happy customers

Mauchi Smoothies is always a good idea.

Come visit the Historic monuments of Bushiribana Gold Mill Ruins in Aruba.

Go for gold at Historic Gold Mines!


Take a dip at Mangel Halto Beach Aruba!


Have a local lunch at Zeerover.

Okeanos Spa at Renaissance Aruba

Unwind with a massage at Okeanos Spa.

Windcreek Casino Aruba

Try your luck at the Crystal Casino!

Renaissance Mall

Shop at Renaissance Mall Aruba.

Azia Restaurant & Lounge

Dine at Azia Restaurant & Lounge.


In the Lap of Luxury

Shot of ATA's Junior Digital Content Specialist and Blogger horseback riding in Aruba

Jennifer Richardson

Enjoy your luxurious getaway and indulge in all the best Aruba has to offer.

Couple enjoying a nice dinner.

Breakfast is served at Windows on Aruba!


Treat yourself at Kay's Fine Jewelry.

De Palm Tours

Explore the island with De Palm Tours!

outdoor dining on the sand.

Wine and dine at Pure Ocean!

2021 Images of eforea spa at Hilton Aruba Caribbean Resort.

Enjoy a relaxing massage at Eforea Spa.

Aerial shot of the Tranquilo Charters boat in Aruba's clear blue waters.

Sail with Tranquilo Sailing Charters.

Interior of the wine cellar at Papiamento Restaurant.

Dine at Papiamento Restaurant!

Interior of the casino at The Ritz-Carlton Aruba.

Try your luck at Ritz-Carlton Casino!


Riding Solo

Picture of itinerary author Glendeline Maduro

Glendeline Maduro

Just you and the island!

Santos Coffee with Soul

Breakfast at Santos Coffee with Soul!

Sideview of the Fort Zoutman tower in Aruba

Soak up some history at Ford Zoutman.

Tour bike in Aruba.

Take an Aruba E-bike Tour!

Fishermen on the Hadicurari Pier Fishing

Relax on Hadicurari Beach.


Enjoy lunch at Hadicurari Restaurant!


Hit the waves at Armando's Kite Shack!

Dining area of the BLT Steak Restaurant at The Ritz-Carlton Aruba.

Dinner time at BLT Steak!


Highlighted Events


UGC Collection YHP page update

Vanita Jagnarain

#Aruba, you had me at hello! #OneHappyIsland 🌴🌞🌴🌞🌴


It was a day filled with the things I love with the people I love #revsbreakfastsandwich #biking #beachvolleyball #mybits #aruba #happylittleisland

We’re just getting started with the amazing things The Aruba Effect has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tan.

Find your Aruba Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning