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Feel the lasting effects of sunny Aruba

Aruba is much more than a Caribbean paradise. Our world-class beaches, always-perfect weather and welcoming culture are only a part of what makes Aruba so special. Spend just a few moments on Aruba’s shores and you’ll feel it - an overwhelming sense of happiness and peace that fills you up. And here’s the best part - this feeling stays with you after you leave, sending you off with a happy afterglow that never fades. That’s the Aruba Effect.

Our newest happy updates

How we’re making your Aruba travel safe, convenient, flexible and unforgettable.

Hiking with Cado de Lannoy from Salty Hikes at Seroe Colorado

Explore with myAruba

Do you want to explore Aruba? Try myAruba! The app that helps you select amazing spots on the island.

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Travel Requirements

We are happy you chose Aruba! Here are some details to remember when traveling to and from Aruba.

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Aerial shot of palapas and the lodging area on Eagle Beach.

#1 Best Beach in the Caribbean

Aruba's Eagle Beach Awarded by Tripadvisor® in 2023 Travelers’ Choice® Best of the Best Beaches

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More Ways to Discover the Aruba Effect

Countless Ways to Find Happiness

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People enjoying and swimming at Tres Trapi beach while sail boat passes by in Aruba.

Aruba's Beaches & Coves

Where pristine white sand meets the turquoise sea, Aruba is home to some of the top rated beaches in the Caribbean - and the World!

Things to Do in Aruba

At 70 square miles of paradise, Aruba is an island filled with unforgettable experiences.

Romance

Weddings

Aruba’s consistent sunny weather and stunning natural beauty makes it the ideal backdrop for any dream wedding.

Buddha souvenir inside of the Happy Buddha studio
Romance

Wellness vacation in Aruba

Do you crave a holiday where you can really unwind and let go of your daily routine? Aruba is the perfect place for a wellness vacation.

Lina Arias has spent over 10 years exploring stories, text, and images and creating a world she has imagined since her childhood through collage, installation, sculpture, and painting. Lina presents aesthetics where shapes and vibrant colors interact to create surreal characters and fantastical worlds. For the Aruba Art Fair, the exotic artist combined the colors of the ocean with the images of ethnicities, ornaments and mixtures of race in Aruba, its resplendent blue, its magic and color were the inspiration for this wall she called Mujer Azul, honoring the Chocolate City of Aruba, the center of this celebration.
Culture

San Nicolas City

San Nicolas offers iconic beaches and island charm far removed from the glitz and glam of Palm Beach high-rise resorts.

Frequently Asked Questions

Next Stop, One happy island.

There are many reasons why so many travelers return to Aruba year after year. Here are just a few of the things that make our One happy island unlike any other destination.

Easy

Easy

Aruba has convenient and direct flights from major U.S. & Canadian cities.

Convenient

Convenient

We speak four languages, and have more sunny days than any other Caribbean island.

Discoverable

Discoverable

We're small, safe, and modern, so you can make our entire Aruba island your playground.

Things to Do in Aruba

Sure, Aruba’s beaches are some of the best in the world. But look beyond the endless sun, sand, and water, and you’ll find an island teeming with experiences. From scenic hikes to stunning coves to unforgettable cuisine, Aruba will dazzle you with its offerings.

Explore the Aruba Effects below to discover itineraries written by local experts.

Select your effect

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Sun, Sand, Serenity

Your time in the Aruba Effect starts with our island’s most desirable feature - the beach. Sporting endless white sand and crystal blue water, a day on our beaches is a day well spent. Lay in the sun. Float in ecstasy. And fill up on some much-needed Aruban warmth for your trip home.

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Savor it all

With over a hundred nationalities represented on island, Aruba is filled with flavors from every corner of the globe. From the classic tastes of Europe to more exotic offerings from South Asia to fresh local seafood, Aruba is a playground for your taste buds. Just don’t be surprised if you leave with a new favorite dish.

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One With Nature

We don’t really do “indoors” in Aruba. The natural beauty of our island is meant to be experienced freely and fully under our signature sunshine. There’s no wrong way to be one with nature in Aruba but we have a few suggestions to get you started.

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One happy family

The Aruba Effect doesn’t care if you’re 5 or 50 – it’s felt by anyone who opens themselves to Aruba's magic. So if you’re looking for something that parents and kids can love equally, look no further than One happy island.

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Slow it down

Sometimes all you need is some peace and quiet to reconnect with those who matter most to you. Aruba is filled with the peaceful solace you need to slow things down and reground your relationships surrounded by breathtaking paradise.

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Instant Local

All it takes is just a few minutes on Aruba to feel like you’re a local yourself. So pull up a seat at a local rum shop or go off the beaten path to the find the best local swimming spot – either way you’ll feel like you’re home.

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Sun, sand, serenity

Author profile Xayenne Tromp

Xayenne Tromp

Digital Content Specialist

50 shades of blue

Breakfast Spots

Eat a pastechi at Bright Bakery

Morning
Aerial shot of Baby Beach.

Enjoy the shallow waters at Baby Beach

Mid-day

Visit the iconic stairs at Rodgers Beach

Mid-day

Snorkel at Mangel Halto

Mid-day
Surfside Beach Bar

Enjoy a lunch at Surfside Beach Bar

Afternoon
Shoreline of Druif Beach in Oranjestad, Aruba

Take a dip at Druif Beach

Afternoon

Visit Eagle Beach, #1 in the Caribbean

Evening
B-roll Arashi beach

Gaze at the Sunset at Arashi Beach

Evening
Interior of the wine cellar at Papiamento Restaurant.

Indulge in seafood at Papiamento

Nighttime
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Save to MyAruba

Savor it all

Author profile Xayenne Tromp

Xayenne Tromp

Digital Content Specialist

Take your taste buds on an Aruban tour

Entrance of Linda's Dutch Pancakes at day time.

Have pancakes at Linda's

Morning
Aerial shot of Casibari Rock Formations.

Explore at Casibari Rock Formations

Mid-day
Honoring Aruban traditions centuries-old, the Old Cunucu House Restaurant is a perfect way to enjoy homemade local cuisine and warm island hospitality in an authentic atmosphere. This charming cunucu home built 150 years ago reflect the architecture of the time, with pitched roof thick walls, and various interesting feature. The criollo menus of Aruban specialties include hearty servings of keshi yena (stuffed cheese), stewed beef, chicken and goat, and fresh local fish all accompanied with pan bati, funchi (polenta), rise, plantain and much more. The old Cunucu house also has an international menu that features pasta, steak, lamb, and veal cooked to perfection

Eat keshi yena at The Old Cunucu House

Afternoon
The Philip's Animal Garden in Aruba is for young and old.

Visit rescued animals at Philip's

Evening
Lobster dish at Quinta del Carmen Restaurant in Aruba.

Savor every bite at Quinta del Carmen

Nighttime
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Your Aruba Escape

Headshot of blogger Jane Vermaas in Aruba

Jane Vermaas

Escape from the daily hustle and bustle during your Aruba vacation!

Sideview of Matthew's Beachside Restaurant located at the Casa Del Mar Beach Resort and Timeshare.

Enjoy a breakfast at Matthew's.

Morning

Pay Bubali Bird Sanctuary a visit!

Morning

Arikok National Park awaits.

Mid-day

Lunch at O'Neil Caribbean Kitchen!

Afternoon
Aruba Mural Tours San Nicolas.

Get inspired by Aruba Mural Tours.

Afternoon

Take a dip at Rodgers Beach!

Afternoon

Time for a local dinner at Zeerover!

Evening
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Happy Kids, Happy Vacation

Shot of ATA's Junior Digital Content Specialist and Blogger horseback riding in Aruba

Jennifer Richardson

Your kids will love this one!

People having dinner at the Salt and Pepper Tapasbar and Restaurant.

Have a nice breakfast at Salt & Pepper!

Morning

Have fun at Butterfly Farm.

Morning
Ostrich Farm

Make friends at the Aruba Ostrich Farm!

Mid-day
People & Place

Lunch time at Cadushi Sunset Terrace!

Mid-day

Let's go for a climb at Hooiberg!

Afternoon
Family having a visit at the donkey sanctuary in Aruba

More friends at Donkey Sanctuary.

Afternoon
Aerial shot of Baby Beach.

Time to relax at Baby Beach!

Afternoon
People standing in front of Saco di Felipe store in Aruba.

Eat local dinner at Saco di Felipe.

Evening
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In the Lap of Luxury

Shot of ATA's Junior Digital Content Specialist and Blogger horseback riding in Aruba

Jennifer Richardson

Enjoy your luxurious getaway and indulge in all the best Aruba has to offer.

Couple enjoying a nice dinner.

Breakfast is served at Windows on Aruba!

Morning

Treat yourself at Kay's Fine Jewelry.

Mid-day
De Palm Tours

Explore the island with De Palm Tours!

Afternoon
outdoor dining on the sand.

Wine and dine at Pure Ocean!

Evening
2021 Images of eforea spa at Hilton Aruba Caribbean Resort.

Enjoy a relaxing massage at Eforea Spa.

Afternoon
Aerial shot of the Tranquilo Charters boat in Aruba's clear blue waters.

Sail with Tranquilo Sailing Charters.

Evening
Interior of the wine cellar at Papiamento Restaurant.

Dine at Papiamento Restaurant!

Evening
Interior of the casino at The Ritz-Carlton Aruba.

Try your luck at Ritz-Carlton Casino!

Nighttime
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Riding Solo

Picture of www.aruba.com itinerary author Glendeline Maduro

Glendeline Maduro

Just you and the island!

Breakfast at Santos Coffee with Soul!

Morning
Sideview of the Fort Zoutman tower in Aruba

Soak up some history at Fort Zoutman.

Mid-day
Sideview of the Fort Zoutman tower in Aruba

Take an Aruba E-bike Tour!

Afternoon
Fishermen on the Hadicurari Pier Fishing

Relax on Hadicurari Beach.

Afternoon

Enjoy lunch at Hadicurari Restaurant!

Afternoon

Hit the waves at Armando's Kite Shack!

Afternoon
Dining area of the BLT Steak Restaurant at The Ritz-Carlton Aruba.

Dinner time at BLT Steak!

Evening
View on Google Maps

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island.

Start Planning

Get inspired with locally-sourced itineraries

Highlighted Events

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#TheArubaEffect

UGC Collection YHP page update

Vanita Jagnarain

#Aruba, you had me at hello! #OneHappyIsland 🌴🌞🌴🌞🌴

@autobryan

It was a day filled with the things I love with the people I love #revsbreakfastsandwich #biking #beachvolleyball #mybits #aruba #happylittleisland

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect

TRIP PLANNER

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Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning