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The Aruba Effect

Bonbini - Welcome to One happy island!

Aruba is much more than a Caribbean paradise. Our world-class beaches, always-perfect weather and warm and welcoming culture are only a part of what makes Aruba unique. The feeling you get when you step on our sunny shores that stays with you long after you depart is what truly sets us apart - we call it the Aruba Effect. And it all starts here, on One happy island.

Our newest happy updates

How we’re making your Aruba travel safe, convenient, flexible and unforgettable.

Honeymoon First

Couples who delayed their wedding deserve a break, so we’re inviting them to take their Honeymoon First.

Learn more
Aruba Airport

Save time on your flight home

Already booked your flight? Good to know: a new departure check-in schedule will go into effect on December 1st for U.S. flights.

Read More
Vow renewal on the Aruba Eagle Beach 2018 organized by the PR Unit and the Zimmerman Agency

Aruba I Do Vow Renewal Ceremony

Save the date! The Caribbean’s largest vow renewal ceremony will take place on August 11, 2022.

Learn More

More Ways to Discover the Aruba Effect

Countless Ways to Find Happiness

Next Stop, One happy island.

There are many reasons why so many travelers return to Aruba year after year. Here are just a few of the things that make our One happy island unlike any other destination.

Easy

Easy

Aruba has convenient and direct flights from major U.S. & Canadian cities.

Convenient

Convenient

We speak four languages, and have more sunny days than any other Caribbean island.

Discoverable

Discoverable

We're small, safe, and modern, so you can make our entire Aruba island your playground.

Things to Do in Aruba

Aruba may be best known for its beautiful beaches and perfect weather, but venture off the sand and you’re sure to be amazed by an incredible set of new and exciting things to do. Whether you seek peace and tranquility, excitement and adventure, immersive cultural experiences or an alluring romantic getaway, the One happy island has got you covered. With so many Fun Things to Do in Aruba, you’re sure to find an activity, sight, attraction or event that’s right up your alley!

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island.

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Get inspired with locally-sourced itineraries

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Dream come true

No need to pinch yourself, because you're definitely not dreaming. We've got experiences to fulfill your biggest Aruban fantasies. From sunset cruises to private palapas to sunken shipwrecks, One happy island will turn your vacation into an unforgettable memory.

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One happy family

The Aruba Effect doesn’t care if you’re 5 or 50 – it’s felt by anyone who opens themselves to Aruba's magic. So if you’re looking for something that parents and kids can love equally, look no further than One happy island.

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One With Nature

We don’t really do “indoors” in Aruba. The natural beauty of our island is meant to be experienced freely and fully under our signature sunshine. There’s no wrong way to be one with nature in Aruba but we have a few suggestions to get you started.

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Get Inspired

Aruba’s beauty isn’t just found in its perfect beaches – it’s on display all over One happy island. So if you’re looking for some newfound inspiration, take a moment to explore the breathtaking views of Arikok or the colorful San Nicolas murals. Your camera roll will thank you.

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Slow it down

Sometimes all you need is some peace and quiet to reconnect with those who matter most to you. Aruba is filled with the peaceful solace you need to slow things down and reground your relationships surrounded by breathtaking paradise.

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Instant Local

All it takes is just a few minutes on Aruba to feel like you’re a local yourself. So pull up a seat at a local rum shop or go off the beaten path to the find the best local swimming spot – either way you’ll feel like you’re home.

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Your Island Adventure

Picture of www.aruba.com blog author Ulrich Hermans

Ulrich Hermans

Enjoy a thrilling day in paradise.

Food presentation at Eduardo's Beach Shack located at Playa Linda Beach Resort.

Breakfast at Eduardo's Beach Shack.

Morning
Skydive Aruba

An adrenaline boost with Skydive Aruba!

Mid-day
Fofoti Tours Adventure UTV Tours

Tour the island with Fofoti Tours!

Afternoon
Cuba's Cookin' signage.

A delicious lunch at Cuba's Cookin'.

Afternoon
Ambiente

Sail into the sunset with Ambiente!

Evening

Happy Kids, Happy Vacation

Shot of ATA's Junior Digital Content Specialist and Blogger horseback riding in Aruba

Jennifer Richardson

Your kids will love this one!

People having dinner at the Salt and Pepper Tapasbar and Restaurant.

Have a nice breakfast at Salt & Pepper!

Morning

Have fun at Butterfly Farm.

Morning
Ostrich Farm

Make friends at the Aruba Ostrich Farm!

Mid-day
People & Place

Lunch time at Cadushi Sunset Terrace!

Mid-day
View of the Hooiberg from the distance of the Santa Rosa Farmer's Market

Let's go for a climb at Hooiberg!

Afternoon
Family having a visit at the donkey sanctuary in Aruba

More friends at Donkey Sanctuary.

Afternoon
Aerial shot of Baby Beach.

Time to relax at Baby Beach!

Afternoon
People standing in front of Saco di Felipe store in Aruba.

Eat local dinner at Saco di Felipe.

Evening

Your Aruba Escape

Headshot of blogger Jane Vermaas in Aruba

Jane Vermaas

Escape from the daily hustle and bustle during your Aruba vacation!

Sideview of Matthew's Beachside Restaurant located at the Casa Del Mar Beach Resort and Timeshare.

Enjoy a breakfast at Matthew's.

Morning

Pay Bubali Bird Sanctuary a visit!

Morning

Arikok National Park awaits.

Mid-day

Lunch at O'Neil Caribbean Kitchen!

Afternoon
Aruba Mural Tours San Nicolas.

Get inspired by Aruba Mural Tours.

Afternoon
A quiet and beautiful beach called Rodger's Beach in San Nicolas

Take a dip at Rodgers Beach!

Afternoon

Time for a local dinner at Zeerover!

Evening

Take it Easy

Picture of www.aruba.com itinerary author Vicky Arens

Vicky Arens

Relax and unwind on One happy island!

Energy boosting shakes ready to be  enjoyed by happy customers

Mauchi Smoothies is always a good idea.

Morning
Come visit the Historic monuments of Bushiribana Gold Mill Ruins in Aruba.

Go for gold at Historic Gold Mines!

Morning

Take a dip at Mangel Halto Beach Aruba!

Morning

Have a local lunch at Zeerover.

Mid-day
Okeanos Spa at Renaissance Aruba

Unwind with a massage at Okeanos Spa.

Afternoon
Windcreek Casino Aruba

Try your luck at the Crystal Casino!

Mid-day
Renaissance Mall

Shop at Renaissance Mall Aruba.

Mid-day
Azia Restaurant & Lounge

Dine at Azia Restaurant & Lounge.

Evening

In the Lap of Luxury

Shot of ATA's Junior Digital Content Specialist and Blogger horseback riding in Aruba

Jennifer Richardson

Enjoy your luxurious getaway and indulge in all the best Aruba has to offer.

Couple enjoying a nice dinner.

Breakfast is served at Windows on Aruba!

Morning

Treat yourself at Kay's Fine Jewelry.

Mid-day
De Palm Tours

Explore the island with De Palm Tours!

Afternoon
outdoor dining on the sand.

Wine and dine at Pure Ocean!

Evening
2021 Images of eforea spa at Hilton Aruba Caribbean Resort.

Enjoy a relaxing massage at Eforea Spa.

Afternoon
Aerial shot of the Tranquilo Charters boat in Aruba's clear blue waters.

Sail with Tranquilo Sailing Charters.

Evening
Interior of the wine cellar at Papiamento Restaurant.

Dine at Papiamento Restaurant!

Evening
Interior of the casino at The Ritz-Carlton Aruba.

Try your luck at Ritz-Carlton Casino!

Nighttime

Riding Solo

Picture of www.aruba.com itinerary author Glendeline Maduro

Glendeline Maduro

Just you and the island!

Santos Coffee with Soul

Breakfast at Santos Coffee with Soul!

Morning
Sideview of the Fort Zoutman tower in Aruba

Soak up some history at Ford Zoutman.

Mid-day
Tour bike in Aruba.

Take an Aruba E-bike Tour!

Afternoon
Fishermen on the Hadicurari Pier Fishing

Relax on Hadicurari Beach.

Afternoon

Enjoy lunch at Hadicurari Restaurant!

Afternoon

Hit the waves at Armando's Kite Shack!

Afternoon
Dining area of the BLT Steak Restaurant at The Ritz-Carlton Aruba.

Dinner time at BLT Steak!

Evening

Highlighted Events

#TheArubaEffect

UGC Collection YHP page update

Vanita Jagnarain

#Aruba, you had me at hello! #OneHappyIsland 🌴🌞🌴🌞🌴

@autobryan

It was a day filled with the things I love with the people I love #revsbreakfastsandwich #biking #beachvolleyball #mybits #aruba #happylittleisland

We’re just getting started with the amazing things The Aruba Effect has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tan.

Find your Aruba Effect