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Arubans are a mix of over 90 nationalities from more than 130 countries living in happy harmony.
The story of Aruba is told on the faces of our diverse and friendly people. In the artwork on the walls of San Nicolas; atop the weather-worn patina on the homes of our southern coastal towns; and in the ringing of the steel drums that mark the beginnings of our Bonbini festival.
The rich and diverse history of our island and its people creates the happy and authentic melting pot you see today. An island of pastel-lined streets to explore, homecooked delicacies to savor, calypso music to dance to, and 100,000 welcoming people to chat with.
Aruba culture is like nothing else in the Caribbean. Our rich, winding history – with centuries of stories, countries, and cultures harmoniously intertwined into one happy people – makes for unforgettable cultural vacations, and ensures that our happy island is of the most unique cultural vacation destinations in the world.
From classic Dutch architecture in Oranjestad, to Caquetio Indian cave paintings, to the Caribbean dance and rhythms of our Carnival celebrations, you don’t have to look far to find modern reflections of Aruba’s storied past. Our long and winding history has shaped our diverse and authentically-Aruban present, and promises a unique culture vacation you’ll never forget.
You’ll find traces of Aruba’s history and culture on cave walls, pastel facades, and the faces of our happy people.
Our friendly people and our penchant for hospitality play a key role in bringing visitors back to Aruba year after year.
Learn a bit about Aruba’s past and how it has shaped the unique island we know today.
The flag of Aruba was officially adopted on March 18, 1976, along with the official anthem "Aruba Dushi Tera".
Most Arubans are Catholic; however, there are many other religions harmoniously coexisting here.
What Makes Aruba the Happiest Island
From experiencing the people, landmarks, and climate to embarking on outdoor adventures, this culture-rich island offers countless ways to smile.
We’re just getting started with the amazing things The Aruba Effect has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tan.