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Take Home Aruban Happiness

A trip to Aruba is unlike any other trip you’ve taken. Sure, you’ll spend your time relaxing on world class beaches, floating in crystal blue water, and meeting some of the friendliest people in the world. But when you leave Aruba, that’s when the magic happens. Because all the warmth and happiness you soak up in Aruba goes home with you. Your trip will end, but the feeling sure won’t. We call it the Aruba Effect and we can’t wait to share it with you.

Explore the many different types of effects Aruba has to offer below.

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Sun, Sand, Serenity

Your time in the Aruba Effect starts with our island’s most desirable feature - the beach. Sporting endless white sand and crystal blue water, a day on our beaches is a day well spent. Lay in the sun. Float in ecstasy. And fill up on some much-needed Aruban warmth for your trip home.

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Savor it all

With over a hundred nationalities represented on island, Aruba is filled with flavors from every corner of the globe. From the classic tastes of Europe to more exotic offerings from South Asia to fresh local seafood, Aruba is a playground for your taste buds. Just don’t be surprised if you leave with a new favorite dish.

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One With Nature

We don’t really do “indoors” in Aruba. The natural beauty of our island is meant to be experienced freely and fully under our signature sunshine. There’s no wrong way to be one with nature in Aruba but we have a few suggestions to get you started.

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One happy family

The Aruba Effect doesn’t care if you’re 5 or 50 – it’s felt by anyone who opens themselves to Aruba's magic. So if you’re looking for something that parents and kids can love equally, look no further than One happy island.

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Slow it down

Sometimes all you need is some peace and quiet to reconnect with those who matter most to you. Aruba is filled with the peaceful solace you need to slow things down and reground your relationships surrounded by breathtaking paradise.

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Instant Local

All it takes is just a few minutes on Aruba to feel like you’re a local yourself. So pull up a seat at a local rum shop or go off the beaten path to the find the best local swimming spot – either way you’ll feel like you’re home.

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Plan Your Aruba Effect

We’re just getting started with the amazing things The Aruba Effect has to offer. Dig into your trip details below to unlock a Caribbean experience that will leave you sunnier, happier, and (of course) a little more tan.

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We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning

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