This site uses cookies. Some are essential while others improve your browsing experience and allow us to advertise. For more info visit the privacy policy page.

Allow inessential cookies for:

Your preferences have been updated.

That famously friendly “One happy island” vibe.

Simply put, the Aruban people are a happy bunch. No doubt they’re one of the main reasons why so many visitors return to One happy island year after year after year. 

There’s something to be said for feeling welcomed, at home and one of the family the minute you touch down. It’s a stress-free vibe of happiness that’s hard to put into words but easily seen on the happy, smiling faces of all who visit.

With nearly 100 different nationalities all living happily together, Aruba is the cultural melting pot of the Caribbean. Arubans love to laugh and chitchat and speak English fluently (also Spanish, Dutch and their island’s local language, Papiamento.) Ask a local for directions and you may just wind up with a friend for life.

The beautiful thing about the One happy island vibe is that it lasts long after you’ve returned home. You feel it in the shared experiences and memories with loved ones enjoyed in paradise (and in our book, that’s priceless.)

More Aruba value

Nestled outside the hurricane belt.

Practically guaranteed perfect weather.

Read more

A tiny island full of treasures.

Easy to explore and maximize your happy time.

Read more

Luxury resorts, boutique hotels, happy guests.

Stunning resorts right on the crystal-blue sea.

Read more

It’s easy to center yourself in paradise.

Natural wonders to refresh your mind, body & soul.

Read more

The well-being of Aruba & its visitors is priority #1.

Where elevated health & safety is seamless.

Read more

Book your escape

Book your escape

Book your escape


We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning

I'm looking for: