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Welcome to Soul Beach! The One Happy Island is ready for you. 

This year is the 22nd anniversary of the Soul Beach Music Festival on the One Happy Island. The itinerary is packed with good music, comedy, and more. But, outside of the festival schedule, you’ll have plenty of time to explore Aruba, indulge in amazing food, and pamper yourself into a deep, deep state of relaxation. It’s SOUL week, after all. See Aruba’s north side and witness the desert-like landscape with the beautiful blue ocean backdrop. Maybe you’re more of a foodie. If so, Aruba’s culinary scene is like no other. Lastly, what better way to dance and laugh the night away than after being pampered all day? Let us make your experience complete from head to toe. 

Before you travel

Make sure you have a valid passport and that you fill in the embarkation/disembarkation (ED) Card

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Explore Aruba

Aruba is full of adventures and sights to be seen. Explore the natural wonders and hidden gems around the island. Witness the incredible murals in San Nicolas. Snorkel at the most beautiful beaches in the Caribbean. Your options are endless.


ABC Tours & Attractions

Exclusive off road tours in Land Rover


Natural Pool (Conchi)

Go on a fun expedition to Natural Pool

Aerial shot of Baby Beach.

Baby Beach

Amazing kid-friendly beach, Baby Beach

It's easy to get around Aruba

Hop on a bus, take a taxi or rent a vehicle from the airport and start your adventure right away! Learn more about getting around Aruba.

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island.

Start Planning

Get inspired with locally-sourced itineraries

Indulge in world-class cuisine

With over 100 nationalities coexisting, our culinary scene is incredibly diverse. From food trucks to fine dining. Our island has something for everyone. Experience new flavors every day and night.

Breakfast Spots


Come for breakfast, stay for the bar.


Campeones Cantina & Tequila Bar

Tasty Mexican food in Aruba

Smokey Joe's Island Grill front view during the day in Aruba.

Smokey Joe's Island Grill Aruba

Home of the best ribs in the Caribbean!

Keep the party going

Experience the Caribbean nightlife in Aruba. Experience our beachside lounges, try your luck in our casinos, sip cocktails and dance the night away in our nightclubs.

Windcreek Casino Aruba

Wind Creek Seaport Casino

Play at Aruba's only waterfront casino

People enjoying Aruba's night life at Gusto nightclub

Gusto Night Club Aruba

Dance like there's no tomorrow at Gusto


HIDDEN Nightclub

More than just a nightclub... Shhh...

Learn more about Aruba

Find the best places for breakfast on island or local hotspots for a warm cup of coffee to start your day. Our blog has so much information that'll make your Aruba vacation the best experience you've ever had.

Make your Insta-followers envy you!

Do it for the gram: 12 Instagrammable spots in Aruba. #Aruba #SoulBeach2024

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Island coffee spots to start your day

It’s always time for a good cup of (happiness) coffee in Aruba.

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Breakfast Spots

Wake up! It's time for breakfast.

We are serious about breakfast in Aruba.

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Share your experience with us!

We're excited to see your posts and stories on Instagram and Facebook.

Don't forget to use #Aruba #SoulBeach2024

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning

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