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Exterior of the Aruba Hotel & Tourism Association.

Aruba Hotel & Tourism Association

The official organization in Aruba representing the interests of Aruba's hotel/activity partners.

Fisherman walking on pier in high rise hotel area

The main purpose for is to be the primary communications vehicle and resource tool for their members.

AHATA is one of the most unique and progressive hotel and tourism entities in the Americas. For more than four decades it has made significant contributions by bringing together private sector ideas and funding in support of Aruba's tourism industry and the community at large. AHATA's role is to provide membership value and services in the areas of education, business intelligence, advocacy, quality, safety, security and the preservation of our environment, among others.

​Volunteering in Aruba

Volunteers for beach clean up

Help clean up our beaches and coastline! assets

Aruba's Beaches & Coves

Home to the best beaches in the Caribbean, Aruba is where soft, cooling white sand meets the restoring turquoise sea.


Featured Article


AHATA and Divi Resorts Raise Awareness with the Plastic Bag Ban Campaign

AHATA's Plastic Bag Ban Awareness Campaign


Amsterdam Manor participated at the AHATA Reimagine Challenge ‘Recycled Art Competition’

Amsterdam Manor participated at the AHATA Reimagine Challenge ‘Recycled Art Competition’

Featured in Aruba


Marriott's Aruba Surf Club

Aerial shot of resort.


La Quinta Beach Resort Aruba

Aerial view of hotel entrance


Holiday Inn Aruba Beach Resort

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning

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