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Aruba Tourism Authority

The Aruba Tourism Authority (A.T.A.) is the Destination Marketing and Management Organization (DMMO) for Aruba.

As the Destination Marketing and Management Organization (DMMO) for Aruba, the A.T.A. is responsible for uniting tourism interests amongst the on- and off-island stakeholders/partners for the purpose of coordinating destination marketing, destination development and destination partnerships.

As of January 1, 2011, A.T.A. has evolved from a government agency to a unique independent legal entity within the public sphere. Organizational structure and work processes now reflect a more flexible, effective and pro-active organization. A culture of leadership and decision-making through empowerment is complemented by clear-cut work processes and result-oriented systems that transform A.T.A.’s compelling business vision and mission into clear goals and objectives.

A.T.A.'s direction is to invest in targeted markets and activities which will result in an increase in visitors and on-island expenditures. Through these efforts, A.T.A. stimulates the interest of visitors in defined markets, encouraging them to choose Aruba for their holidays, meetings, incentives and conventions. Marketing and public relations strategies include online and offline initiatives, special events, and hosting of partners, media, trade and special guests. Availability of funds and budgetary flexibility assure that Product Aruba will remain competitive in terms of visibility, recognition and sales.

A.T.A. strives for organizational excellence through an environment conducive to positive and fulfilling employee experiences. Corporate goals are achieved by involving and motivating all employees, helping them to realize their true potential through open and honest communication, teamwork, and core values of trust and respect. Creativity, innovation, risk-taking and accountability are encouraged.


A.T.A.’s vision

The Aruba Tourism Authority (A.T.A.) will become the most innovative and creative DMMO in the Caribbean.

A.T.A.’s Mission

To increase the share of affluent travelers and the economic value of tourism for the benefit of the community and our stakeholders by positioning and developing Aruba as their preferred Caribbean destination.

Partner Resources

Active in the tourism industry? The A.T.A. provides support and exposure for local and international businesses, find out what resources are available

To showcase venue for incentive groups traveling from abroad

Aruba Guest Services

For travelers that want to experience a more personalized vacation experience, Aruba has private concierge services.


Featured Articles

Some Aerial shots of the restaurants & resorts at the hotel area, Palm Beach

Aruba Health & Happiness Code

Aruba Announces Nationwide Health and Safety Protocols Ahead of Summer Arrivals

New 'Aruba Health & Happiness Code' Gold Certification to Protect Visitors' Travel Experience.


Aruba Tourism Authority honors loyal visitors of the island at La Quinta

Aruba Tourism Authority honors loyal visitors of the island at La Quinta

Featured in Aruba

San Nicolas now boosts a brand new Museum of Industry (opened September 2016) and a soon to open Community Museum in the newly restored Nicolaas Store in Aruba.


San Nicolas Community Museum

Sideview of the Fort Zoutman tower in Aruba


Fort Zoutman Historical Museum

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