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Family Walking at Bushiribana Gold Mill Ruins in Aruba

Aruba - One Happy Island

When you touch Aruba it touches you back. It returns the love with warmth and kindness, natural treasures and surprises.

Family Shopping in Downtown Aruba

To us, our island is our life.

Its vibrant palette of brilliant azure seas, deep green aloe plants, and rich orange earth has sustained our people and visitors for centuries.

It’s why we protect and preserve the flora and fauna, treasure the reefs and sea life that surrounds us, and value the rich history that defines us. And it’s why we’re so proud and excited to share it all with you. With open arms, we invite you to embrace our happy island, just as we have.

Beautiful Landmarks


Experience the natural wonders of Aruba!

Featured Articles

Aerial shot of Palm Beach.

Romantic Honeymoon Getaway

Aruba: One Happy Island

Aruba’s moniker is “one happy island” — and the Caribbean island more than lives up to that name.

A Perfect Spring Vacation

4 Reasons You Need to Visit Aruba This Spring!

The following are four reasons why every traveler should escape the cold and enjoy the sun and sand in Aruba this year.

Featured Island Activities

Aerial shot of Baby Beach.


Baby Beach Aruba

Aerial shot of Palm Beach.


Palm Beach Aruba

Fishermen on the Hadicurari Pier Fishing


Het Beste Windsurf Strand: Fisherman's Huts Aruba

We’re just getting started with the amazing effects Aruba has to offer. Dig into your trip details below to unlock a Caribbean experience that will fill you with sunshine and send you home with a happy afterglow that never fades.

Plan Your Effect


myAruba planner

Save your favorite places and experiences to a custom itinerary you can manage while you're visiting the island: Start Planning

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