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Family Walking at Bushiribana Gold Mill Ruins in Aruba

One Happy Island

When you touch Aruba it touches you back. It returns the love with warmth and kindness, natural treasures and surprises.

Family Shopping in Downtown Aruba

To us, our island is our life.

Its vibrant palette of brilliant azure seas, deep green aloe plants, and rich orange earth has sustained our people and visitors for centuries.

It’s why we protect and preserve the flora and fauna, treasure the reefs and sea life that surrounds us, and value the rich history that defines us. And it’s why we’re so proud and excited to share it all with you. With open arms, we invite you to embrace our happy island, just as we have.

Beautiful Landmarks

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Experience the natural wonders of Aruba!…

Featured Articles

Aerial shot of Palm Beach.

Romantic Honeymoon Getaway

Aruba: One Happy Island

Aruba’s moniker is “one happy island” — and the Caribbean island more than lives up to that name.

A Perfect Spring Vacation

4 Reasons You Need to Visit Aruba This Spring!

The following are four reasons why every traveler should escape the cold and enjoy the sun and sand in Aruba this year.

Featured Island Activities

Aerial shot of Baby Beach.

Families

Baby Beach Aruba

Aerial shot of Palm Beach.

Families

Palm Beach Aruba

Fishermen on the Hadicurari Pier Fishing

Adventure

Hadicurari Beach (Fisherman's Huts)